A couple of years ago, then-Secretary of Defense Donald Rumsfeld was ridiculed for talking about known unknowns and unknown unknowns. While the phrase unknown unknowns was and is kind of unwieldy, it describes something that you actually need to consider when you’re trying to plan out your business strategy. Known unknowns are things that you know that you don’t know.

| Author: Julien |
|||




I'm an avid fan of your blog, and the content is always top notch - great reading. I'm always impressed with the variety of content and the way you get all the important steps outlined for processes, but still manage to keep it short and simple - few people do that quite as well.
Mike Purvis
Andy Fletcher
Todd Gross