How to create a retweet text link for Twitter

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There is now a multitude of scripts that allow you to add all sorts of sharing buttons to your pages, so visitors can easily share them with their social circle. ShareThis and AddThis are two good examples of sharing services. If you visited my blog in the past, you may have noticed the WordPress plugin (SexyBookmarks) I installed. It displays a range of sharing buttons at the bottom of each blog post. Pretty cool, isn’t it?

However, most of these scripts create graphic links, often in the form of buttons, and not text links. No big deal, but you can’t place them wherever you want. Let’s say you want to place a retweet text link right in the middle of your blog post content, or in your email or forum signature… Have you been wondering how to do this? Here is how to create a retweet text link in under a minute:

Let’s break this down into two parts. First, use the following link part:

Then, add your tweet text after the equals sign. In the following example I use a message that I recently tweeted on my Twitter profile @ColinKlinkert. @ColinKlinkert – Colin showing you how to create a retweet text link for Twitter

Now hyperlink the text in your content. Here is the end result:

Click here to retweet

Pretty easy, isn’t it? Now you can place retweet text links wherever you want, including your page content, email signature, forum signature… This is very useful if you want your visitors to take action at a given time when going through your content.

By the way, you know that Twitter only allows messages of 140 characters or less. Well, if you want to shorten your links, make sure you check my 7 reasons to cloak your links with ViralUrl!

Case Study: Twitter Traffic Experiment

Last week we organized a Twitter experiment to learn more on the traffic sent by Twitter to the blog. At this time of the year, the traffic the blog receives is very low and it was thus the perfect time for us to launch this experiment. We created a blog post and tweeted the link @ColinKlinkert a total 6 times over a period of 48 hours (at different times in order to reach most time zones at day time at least once). We also wanted to study the traffic in terms of conversion: Would visitors take action by commenting the post (as we asked them) and get a chance to win $50? Let’s find out!

Overall traffic (over a week)

– 22 total visits on Thursday
– 38 total visits on Friday
– 35 total visits on Saturday

While the overall traffic to the blog is fairly low at this time of the year, we can notice a slight increase during the time of the experiment. This chart has a limited interest for the experiment but at least we can see if there is a significant traffic increase or not. Now let’s move on to the traffic that interests us the most: the Twitter traffic.

Twitter traffic (over a week)

Here we can see that over the week Twitter generated 41 visits to the blog but only 25 between Thursday and Saturday. During that period of time, the blog post we created for the experiment received 26 visits. This can be considered as fairly low for a Twitter account with a list of over 26,300 followers, don’t you think?

Twitter generated traffic to the blog post but not as much as we could have expected. Even though this experiment is not comprehensive enough to draw solid conclusions, we can suggest a few reasons for which the Twitter traffic hasn’t exploded during the period of the experiment and despite the 26,300+ followers @ColinKlinkert.

First, as suggested by several industry experts and confirmed by research firms, Twitter has a lot of members but most of them are inactive (or not active enough to have an impact on the traffic). Secondly, the way the list of followers was built (with tools to be automatically followed by other users) is probably not the most appropriate list building method in terms of conversion. Thirdly, the way we tweeted the links (with call-to-action and link to the blog post) also played a role in the experiment. It is however difficult to evaluate the effectiveness of the calls-to-action.

Out of 26 visits, 4 visitors commented the blog post in time and 2 after the experiment was over. This is a 15 to 23% conversion rate, which isn’t bad but cannot be considered as satisfactory either… Anyhow, the experiment was successful in the way that we were able to study the traffic sent by Twitter to our blog. Have you ever done any similar experiment? If so, please share your own thoughts with us!

Twitter Traffic Experiment 2 – Win $50 Now!

In April last year I organized a Twitter experiment that saw a lucky visitor win $25 cash. This time, I want to go a little further and am ready to give away a total of up to $150! If like me you often wonder how powerful Twitter really is, how much targeted traffic it can send to your site or blog, then take part into this experiment!

Win $50 by simply commenting this post!

To get in, all you need to do is to comment this post answering the following question:

What will make you want to subscribe to my RSS feed
and follow me @ColinKlinkert?

Hints: It could be:
– a type of content you would like to see;
– a topic you would like to learn about, etc.

If we get 50 comments, I give away $50. If we get 100 comments, I give away $100 ($50 each). If we get 200 comments, I give away $150 ($50 each). It is as simple as that. The more comments we get, the more chances you have to win $50 cash! No more questions asked.

We will tweet this post 6 times over the next 48 hours. Like for the previous experiment, Twitter will be the main source of traffic so we can see how many people post a comment and retweet our initial tweets. If you aren’t interested in the cash, you may still participate to help us with this experiment.

You are of course encouraged to retweet my tweets, increasing your chances to win cash.

>>> Click here to retweet <<<

Post a comment now and get a chance to win $50!

The winners will be chosen at the end of the experiment. Please use a real email when commenting, so if you win you will get my reply to your comment on how to get your money! 🙂

Good luck to all of you!

P.S. – Why not subscribe to my mailing list in the top left too… You get a cool free e-book and also updates on future competitions & industry-leading information! You can opt out at any time.

Colin Klinkert