Mobile Ad Network Launched by JumpTap

Mobile advertising startup JumpTap is taking on Yahoo and Google by by launching a pay-per-click advertising network called TapMatch. The new network lets advertisers bid on categories and keywords, and elect to have their contextual ads appear on mobile Web searches. TapMatch also can target users by carrier, location, and other data to serve a more relevant advertisement. Advertisers and

Author:
Colin Klinkert