Colin Klinkert Dot Com

A crazy German came to visit me in Brisbane / Gold Coast where I am holidaying for Christmas and the New Year before I head back home to Europe.

We are working on a new product together and progress has been good. I can tell you now it will be a high ticket training course that will cover a great deal of information. The Crazy Nutter goes by the name of Frank Bauer and happens to be my business partner in ViralUrl.

We went to Wet and Wild today as we are about both work and play… the Interactive Marketers lifestyle! Here is a picture of us trying to look tough:

More Info coming soon on the product we are creating… Will be released early in the new year!

Follow Me On Twitter: http://www.TwitterColin.com/

This post is a follow on from the post I made a few days ago, click here to read it first

Get That Business Coming Your Way!

You like the idea of an online newsletter, and you are beginning to see how this will help you bring in more business to your website. But you do have a few concerns, which is perfectly natural. You need to know that everyone who starts something new, has their own concerns and fears.

Some of the most common question are;

1. What if I don’t have anything interesting or relevant to write?
2. Can I keep the quality up over a long period of time?
3. How do I make links from my pictures to my website?

These are just a sample of the questions that are asked…but never fear! This is so much easier than it sounds.

The thing you need to be concerned about IS WHEN you are going to DO IT! Stop with the excuses, just begin and you will realize how simple it really is.

1. You do need to remember that you must always offer something that is of interest or very useful to your reader.
2. Keep your newsletter fairly short. So many these days have more than enough emails to read, and they don’t have time to read a long newsletter. They will like the fact that they can read it quickly and get something from it.
3. You want the best format possible for your follow up emails, so put some thought into this process. You want a model that you can use week after week, which by the way makes your job easier.Below are a few ideas that you can use as your standard format, choose one or combine them, whatever fits your personality.I. Tip of the Month

   Here you will come up with some great tips that focus on your main products. Do a bit of brainstorming giving you two or three months of content. If you are focusing on an area that you are familiar with, it should be easy. Some of the topics can be offering and explaining the problem, then offer a tip that will solve the problem.

   II. The Famous “Top Ten” list

   This format is so popular because it works. If you are an expert in Doll Collecting, then write your article about “Top Ten Reasons to start Doll Collecting”. Keep your sentences short.

   III. Three Different Ways to….

   Sometimes it can be difficult to find ten ways to do something, but you can always find three ways to do it. This can be done alternately with your Top Ten newsletters.

   IV. The “Before and After” approach

   You can use this much like you would the “Tip of the Month” format. You will introduce a problem with the solution. This format works best when you can include case studies which is an excellent way if interacting with your customers on a direct level. You may even ask your customers for some examples of their ‘before and after’ and if they will give their permission to share it with your readers. If your format is in text only, you can include a link to show pictures on your website.

   V. What about “Checklists”

   If you want to share something new with your readers, a great way to do this is with checklists. Be sure to include all the steps, and these check lists will help save your readers a lot of time, which they will love. You will begin by writing a short paragraph which introduces your topic, include your list, the end it with some final tips. You can format your entire newsletter on the checklist formula, or present it randomly.

   Now you can see that online newsletters aren’t as difficult as you first thought. Get your list and get started, no excuses.

Check out the Posting Contest I have running: Click HERE to learn how you can win $100!

Bring in Even More Business!

Today I want to talk about online newsletters and how these can bring in even more business for you. This is a very cost-effective way to market and will not eat up all of your time.

Whether you are mailing your newsletters out through the post office, or sending them out via email, this is a great way to increase the recognition of your brand, bringing in repeat business and sharing your experience and story and success with your readers.

1. You are going to first put your list together of your current customers along with any potential customers. Any names that you have collected from inquiries, direct mail response cards, etc…that you have from the beginning of your marketing endeavors, will be the start of your list. If you don’t have a list, and you have some money set aside, you can purchase a list, giving you names of the best potential customers.

1. If you are doing an online newsletter, it is best to include a content manager system. This will make your editing much easier with a newsletter template, your graphics and giving it your own style. You will have a little bit to learn, but you will have a lot of fun doing it. If you need help through the process, call a college student, they will be a great resource. Another option would be to hire somebody at Guru.com at great cheap prices.
2. Next you want to have a feature that allows you to track bounce back emails to help you manage. your list, deleting these names from your list. It is really important to keep your list up to date. Now, your goal is to increase sales, but you need to make this an easy process for your readers because they all have very busy schedules, so you need to show off your products in the very best manner.\Below are some tips to help you do this and achieve greater financial success from your email marketing.

• Include pictures all throughout
• Show details in these pictures
• The pictures need to be bright and cheery
• Make the picture a link to the sales page or product information page.
• Be sure to add a text link which is associated with your product picture which links to the online product page
• Include the ability to order directly from your newsletter with purchase buttons
• When you have a new product, make sure you have direct links in the website, making it easy for them to get there without any extra navigating.If you still have concerns about your new online newsletter, …just know you can do it…I will go over tomorrow some of your biggest questions..such as “What do I say?”, or “How much time will this take?”, or “How do I set up the links?”. Well, we will answer these questions in our next blog. Stay tuned…..

No I’m not quitting

Having said that, I am sick of people new to the industry feeling they need to spam their affiliate links all over the web. 99.99% of the time with no result other then to make yourself look like a tosser!

Comments are moderated these days so it’s a waste of time making spam posts, they won’t get approved. It wastes your time, my time and does nothing but hurt your reputation.

This is a short ‘Rant’ post because like a second hand car salesman business, there are some VERY good and VERY honest people that sell used cars; but if you say you are ‘used car salesman’ what is the response you get from others? Friends, Family? Do they say ‘wow, that is awesome!’? I doubt it…

Well our industry has a similar connotation! Even though we have so many great, amazing marketers who’s main focus and goal is to educate others and help them lead a better life… there are, due to the ease of labeling, ‘internet marketers’ who spam, fail and clog up our industry and with it the reputation of those of us who want to be positive and make a real difference!

Where am I going with this? Well anyone can be an ‘internet marketer’ even if you lose money at it! You can still self proclaim yourself an ‘internet marketer’. Guess what, if you post a bunch of spam, or even comment on forums promoting a product or service, you are ‘marketing’ on the ‘internet’, welcome: ‘internet marketer’.

From now on, I am an…. Interactive Marketer!

The difference? I interact with people both followers and friends and we work together to produce better results then are currently available, we work to advance the standard and truly help and educate people.

I challenge you to label yourself an ‘Interactive Marketer’ and walk the walk!

Check out the Posting Contest I have running: Click HERE to learn how you can win $100!