Lead Generation Business – Dr Mike and Koz
48 second Video Intro to this post can be seen here: http://viralnetworks.com/view/KdPLl
Dr Mike Woo-Ming and Brian “Koz” Kosobucki have together developed an interesting lead generation software package, that they unveiled at the World Internet Summit in Australia this month.
Dr Mike has for years now been teaching people about the power of lead generation for internet marketing. There are thousands of businesses both online and offline who will pay for new leads, and some will pay thousands (think ‘real estate agents’).
Koz has made a living with niche sites and coupon marketing and has used some unconventional methods of traffic and lead generation. In fact he had developed a system of lead generation that didn’t even require you to have a website. When Dr Mike heard about this, he got on board and together have developed some (expensive – around $USD3,500) software that will generate leads in just about every niche.
By entering in keywords (e.g. baby strollers) and city (e.g. San Francisco), the software delivers the user a list of people who have entered search queries for the keyword. But that’s not all it delivers. It also gives you a transcription of their inquiry and their email address. The premise is that by ‘replying’ to their query with a product for sale you are not spamming. I think the jury will be out on this for a while though.
For big ticket items, like real estate sales, the potential is huge. Being able to provide a Realtor in Santa Monica with a list of everyone who has recently searched for a home in that town, could be worth a LOT of money.
On investigation, it seems that much of the data the system gathers comes from sites like Craigslist, though I’m not sure whether it is with the site’s permission or not. Also, the areas that the software covers is still limited, although the US seems to be very well catered for.
If setting up a lead generation business appeals to you, then this Lead Evolution product could be worth investigating. As the jury is still out on this software in terms of it’s ethical situation, you will see I am not using an affiliate link to the site, it is a direct link for your informational purpose only.
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