Online marketers have been using eBooks for a long time, but regular people are getting in on the act. Amazon released the Kindle, their eReader, a couple of years ago, and it’s been growing like a weed on steroids ever since. For the first time, eBooks are becoming a mass market.
Marketing for the Kindle also represents a huge opportunity for marketers, but you need to understand how Kindle readers think and buy if you want to make some serious money.
For instance, internet marketers are used to paying a lot for eBooks. Upwards of $30 for an eBook isn’t uncommon, and that’s for eBooks that aren’t particularly long. This isn’t going to fly if you’re trying to sell books on the Kindle, where many of the best sellers are 99 cents.
What this means is that if you want to prosper in this new market, you need to learn about the new market. You need to take a different approach than you’ve probably been using in your ordinary marketing. If you’re going to go into Kindle Marketing, here are a few things that you need to know before you get started:
Price – Right now, Amazon offers you seventy percent royalties on books priced between $2.99 and $9.99, so this is your pricing sweet spot. You need to forget about high priced eBooks; this range is your sweet spot.