Author: Julien ![]() |
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A couple of years ago, then-Secretary of Defense Donald Rumsfeld was ridiculed for talking about known unknowns and unknown unknowns. While the phrase unknown unknowns was and is kind of unwieldy, it describes something that you actually need to consider when you’re trying to plan out your business strategy. Known unknowns are things that you know that you don’t know.
Author: Julien ![]() |
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Many, many people mistake dreams for goals. You might set a ‘goal’ of selling a thousand copies a month of your new product, or getting new people onto your mailing list… While these are both good things, they aren’t actually goals. They’re dreams, and while it’s good to have dreams, you also need goals. Let me explain you why… Goals
Author: Julien ![]() |
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The internet marketing world, like anything else, is subject to trends and crazes. One of the biggest trends of these last few years is offline marketing. Technically, marketing is offline marketing, but what we’re really talking about is taking the skills that you’ve learned in the internet marketing world and applying them to offline business. Offline Marketing You could set
Author: Julien ![]() |
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…but habits are awesome! A lot of people make some kind of New Year’s resolutions, even if they don’t necessarily think of them as resolutions. You probably do have some things you’d like to do or not do this year, but how long will this last? The chances are pretty good that you’ve already gotten way off traffic even though
Author: Julien ![]() |
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One of the most popular ways to approach internet marketing is through article marketing. This isn’t surprising, since it’s cheap to free, reasonably effective and gives you a fair few benefits. You can get traffic directly from the search engines, get increased rankings for your webpages and also build credibility with your target audience. Naturally, a lot of people manage
Author: Julien ![]() |
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