One of the great things about living in the information age is that the prices of a lot of products and services have been driven way, way down. It wasn’t too long ago, for instance, that getting even a crappy webpage would cost you an arm and a leg. Now you can get the same work done for maybe a hundred bucks, if not less, or you can use a program to do it yourself, even if you only have little knowledge of the internet.
This is good. This means that the barriers to entry have never been lower, so it doesn’t cost much of anything to get a business up and running, especially online. By the way, if you don’t have an online business yet but want to build one, make sure you download my ebook 10 Actions Steps to a Successful Online Business. Enter your email address in the box on the left and click ‘Get It Now’. With all that said, there are places where you don’t want to skimp on money. These are not places where being cheap will actually save you money. Off the top of my head…
Domain names – You can get a domain name for like ten bucks a year on a domain name registrar like GoDaddy or NameCheap, but some people are still reluctant to do so, instead opting for free stuff. This is usually a bad idea, unless this is for link building purposes. You want as much control over your virtual real estate as possible. If you do have some success, you could lose it all when the provider of the free service shuts you down. Not worth the risk.
Hosting – Likewise, hosting is so cheap that there’s no good reason that you shouldn’t have it. If you can’t spare five bucks a month to get hosting, you should maybe reconsider how you are spending your time. If you’re serious about making money online, you should definitely get a web host that not only offers you hosting but also tools to market your products and services, like ViralHosts.
Content – It’s possible to get writing for one or two dollars per five hundred words, but that doesn’t mean that you should. Content is your first impression and your meat and potatoes, and it is not an area where you should be cheap. Try to write content yourself, and if you can’t or don’t want to, hire someone with proven copywriting skills and experience.
Can you think of other places where you don’t want to skimp on money? I have a few other ones in mind… like autoresponder marketing. Please leave a comment below, and let me know your thoughts! Remember you can also get in touch with me via my Facebook page!