Case Study: John Chow Effect?

I got a review from John Chow Dot Com For ViralNetworks and its now been a couple of weeks so decided I would put up a very quick (less then 2 min) video about it… Does John still have ‘The Chow Effect?’

So what do you think? Should I get a review from John for my BRAND NEW site that is still in Pre-Prelaunch? In case you don’t know the one I’m talking about it is ViralBlogAds, where I have teamed up with Simon Emery of OIOpublisher to bring a PPC solution to bloggers wanting to show banners on their site and fill default inventory.

Is It Worth it? What is your view on JohnChow Reviews?

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18 responses to “Case Study: John Chow Effect?”

  1. k guys, I see that its very hard to see, I need to work on my video making skills πŸ˜‰

    Do you like my pre-roll?

  2. Chetan says:

    That review had bought in good stats for you Colin. 120 odd referrals is actually too good.
    But one thing. John Chow effect does not always be the same. It sometimes depends on the website that is being reviewed.
    ViralNetworks was one thing that people actually had loved, and they were happy to join in, whether it was referred by him or not.

    VBA also is not a bad project being run by you guys right now. Make the site interface a bit better and get the John Chow effect get going once again.

    Btw offtopic: The video was good, but wanted to ask one thing. In mac, how do you create that video with your voice being recorded and the desktop being captured as the video part? As the one in your video.

  3. judge says:

    I’m sorry but as I just posted on Johns site, I don’t see how you can think of this as good value in any way?
    For a free $6,700 prelaunch contest, to only get 72 comments, 82 members & 267 visits, thats almost $2 a visit or $6 a sign up to give away $6,700 along with the $500 review cost.
    I do hope his referrals bring you in many downlines, but that can’t be attributed to the John Chow effect, hope it works out.

  4. Andika Kusuma says:

    Well I think its worth it to pay that amount of money, you get Quality Traffic (blogger) and the will bring more traffic for ViralNetworks when they join and get more member. Your review will stay forever in there and it will bring continuous traffic even it small.

    Chetan was right about People who visit ViralNetworks will join whether it referred from JC or not, I just knew about ViralNetworks, the video presentation is the one that attract me to join…

  5. I use the built in i-sight mic and then I combine it with this software:

    Then I use the iMovie for adding my preroll in with the video and editing out any parts I didnt want in there

  6. I personally was expecting more signups and more traffic, but having said that, if you look at what some people pay per click in google for example, sometimes well over a $ and this is not always targeted traffic, This here did lead to some nice, quality signups.

  7. Chetan says:

    Thanks Colin.. I too would start making videos and tutorials, this was a needed one πŸ™‚

  8. Chetan says:

    Yep that’s what i was trying to explain. I too knew that before John reviewed it and its not only the John effect that works to bring in complete buzz for the website.

    But John Chow’s reviews just create some extra buzz into the market. that’s it.

  9. Shane Woods says:

    I like the new blog template do you mind sharing how did the template for you?

  10. Sure it was done by – for $2,5000

  11. $2,500 – sorry, put one too many zeros above

  12. Chetan says:

    Man, i didn’t know it was Adii who did it.
    He is worth the price, i thought it was someone else and so said it was overpriced.

    His themes at woothemes are all awesome.

  13. Dr. Teeth says:

    Whatever, its not worth $2500 IMHO!
    But yeah, since Adi is quite reputed he might have charged.
    You should have tried Balkhis, he’s one damn good innovative designer.
    Anyways since you are up, no regrets!

  14. Balkhis Designed for me πŸ™‚ So I have used him

  15. Chetan says:

    There are very few designers like this Adii, Balkhis, UBD etc. who produce something different from the normal ones. You did good by choosing both of them πŸ˜‰

  16. Dennis Edell says:

    I love the layout…unique is worth the price these days πŸ˜‰

  17. vonmer says:

    I was one of those that found out about ViralNetworks via JohnChow.

    I think a review on JohnChow is always worth it.

    I have a question for you Colin… Do you check out how sign-ups are generated by members participating in the contest on VN?

    I mean itΒ΄s not difficult to get 700 paid sign-ups/referrals…

    ItΒ΄s obviously ridiculous to do that but I did, for example, notice that someone suddenly appeared on number 1 with 208 referrals.


  18. Yeah she was high up on the contest last time, we will check her stats before the contest is over, as you are right, we want active members who are signup becuase they want to be a member of VN.

    We will be rolling towards first launch in 2 weeks which will be for about 50-100 top members to get into the site with most of the features and will then make sure all is going well and get mods before we launch the main site to prevent lots of spam etc.

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