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Pay Per Click Advertising Does Have Some Disadvantages…

As I have written in an earlier post, PPC is considered to be of the best and most affordable forms of advertising on the search engines. You can use Pay Per Click advertising to bring in targeted traffic and generate leads and sales in your particular niche. You will use this type of advertising to lead traffic to a website landing page in order to obtain immediate sales, or gaining future clients. This is a multi-million dollar industry and will continue to grow. There are however, a few disadvantages and pitfalls. If it were perfect, everyone would be doing it, but as it stands right now, there are are many who don’t.

What Are The Disadvantages?

Let’s start off by first explaining that keywords are bid on by marketers to use in their ads. The Pay Per Click Company will display the ad when somebody enters in the keywords, which will link the browser to the marketers website.

As the user enters the keyword into the search engine, there will be an ad showing up along with other sites in order for the user to choose from. If the ad is clicked on, they are taken to the website and the marketer then pays for that click. The marketer only pays when the ad is clicked on, not just being viewed.

As you are choosing your Pay Per Click advertising, be picky in the companies you use. There are so many companies to choose from, and as with anything, some have greater advantages than others like some of the smaller companies.

The reason the smaller companies may not be as advantageous is they may not have the exposure that the larger companies may have. You want to put your ad where there will be a lot of exposure allowing your keywords to be in the forefront of those looking for your product type.

There are also some of the Pay Per Click companies that are not equipped to operate like the larger companies are able to. The top runner of all the Pay Per Click companies that dominates the Internet is Google Adwords.

Don’t be one of the many who have lost tons of money on Pay Per Click ad. The reason so many have lost out is because they have not had a clear picture and aware of the complex issues involved.

You need to take the time to learn the bidding process, be creative in your ads, make sure they are relevant to your campaign. Be prudent, this is crucial to your success in anything.

Be sure that you are appealing to your market. You want to make sure you are unique, not dealing with the competition of several hundred marketers using your same keywords.

Just imagine finding out after you have bid for keywords, that there are numerous other Pay Per Click marketers who already have these positions in place. You do not want to end up on the bottom of the search engine pages, and you don’t want to spend all your money trying to outbid your competitors.

There are other methods that work just as well, sometimes if not better, than Pay Per Click.

According to some recent studies, it has been shown that the Pay Per Click conversion rates are actually lower than other methods such as article marketing.

Let’s say for instance you get 50 hits on your landing page through your PPC ads, but you only made one sale. What does this tell you? Do your homework, compare your PPC advertising to your article marketing, how many hits turn into sales.

The biggest disadvantage to Pay Per Click advertising is the time you need to dedicate to learning the complex methods it involves. This is not something you want to jump into without your research and knowledge of how it works. You will end up spending a lot of money with no returns.

Pay Per Click is something that you need to venture into slowly, carefully, with your eyes wide open. Have an alternate method in place, and test this out slowly, don’t put all your eggs in one basket.

You will be well on your way to successful marketing when you know all your options. Test it, then do it!

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Myspace is the largest social networking site in the USA and along with Facebook, one of the largest in the world.

So when they launch a brand new ads module that is now open to the public, it is worth standing up and taking notice. Whilst they have a tonne of traffic and a huge market, they also have the ability to target the users your ads are shown to.

Myspace Ads works on a CPC module and min bid is 25cents. Here is a chance to get a lot of traffic, fast for decent prices. 25 cents a click may sound a bit expensive, but surely it’s worth a test, some of the keywords you can get will be much cheaper then you would pay on adwords.

This is big news for anyone that does PPC marketing as it creates a chance to capture a lot of leads into your sales funnel.

Don’t know what a sales funnel is or how to set one up? Don’t know PPC marketing, niche marketing or Facebook ads? Please be sure to signup to my RSS feed as these are topics I will be covering shortly.

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What You Need to Know About Pay Per Click Advertising…

What is Pay Per Click?

Pay Per Click is just as it sounds. You create an Ad in which you pay each time someone clicks on that ad. Even though it may sound very simple, there are a few variables when it comes to creating a sale from that click.

What are those variables? When you set up a website, write articles or content, you are working around keywords, and you want to have keywords that are the most popular on the search engines and are related to your product. I am going to use AdWords as my example in this blog.

If you don’t do your part in keyword research, then you are going to be wasting your money. You need to use keywords that are going to bring in sales, and to do this you need to take the time necessary to research them. Because it does take time, many skip this important step.

Do you want a lot of Traffic with little sales, or conversions with a few great keywords? If you know how Pay Per Click works, then you will choose the conversions over traffic.

So, how do you find these great keywords that will turn into sales conversions for you?

You need to find keywords that are relevant to your product. Your Ads need to contain keywords relevant to your landing page and your merchant site.

What if you are looking to buy keywords that are phrases. For example, maybe you are marketing an Ebook on health food. You would look for keyword phrases such as “organic health foods”. If somebody is looking for health foods or even recipes for health foods, they may type in “health food recipes”. The person is looking for as many resources as possible in this subject area. To make their search more successful, and to choose your site, you may want to have the keywords “Easy Health Food Recipes” vs “Health Food”. Which of these keyword phrases would you choose?

If you are worried that you have to pay more for a more relevant keyword, you need to consider that a more expensive keyword that will sell your product is much better investment than that of paying for keywords that are never to be utilized.

Make a budget in regards to your Pay Per Click ads, be aware that you are going to lose some of that money, and learn from those losses.

Final Tips:

1. Be sure your keywords are relevant to your product or niche market. Don’t just chose a few random keywords from a search engine database. This will not attract the attention you are looking for. You want to attract potential customers to your site.
2. Set up several ad groups which are relevant to your landing pages. Remember you are targeting your niche and creating traffic, and because you are going to be paying for ever click on your ad, you want to create an ad that is going to create sales.
3. Start small then upon it. Be cautious of how much you are spending on your keywords. The search engines are pretty accurate as to what the keyword phrases are worth, so you will be getting what you pay for, but just start off small, learn the process, then you will be an old pro at Pay Per Click Conversions before you know it.

Keep track of your ad campaign, monitor the sales and how much money it is bringing in or taking out of your budget. If you spot a problem, you can correct it early on rather than paying for it in the end.

More to come in a Followup post:

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