Pay Per Click Advertising Does Have Some Disadvantages…
As I have written in an earlier post, PPC is considered to be of the best and most affordable forms of advertising on the search engines. You can use Pay Per Click advertising to bring in targeted traffic and generate leads and sales in your particular niche. You will use this type of advertising to lead traffic to a website landing page in order to obtain immediate sales, or gaining future clients. This is a multi-million dollar industry and will continue to grow. There are however, a few disadvantages and pitfalls. If it were perfect, everyone would be doing it, but as it stands right now, there are are many who don’t.
What Are The Disadvantages?
Let’s start off by first explaining that keywords are bid on by marketers to use in their ads. The Pay Per Click Company will display the ad when somebody enters in the keywords, which will link the browser to the marketers website.
As the user enters the keyword into the search engine, there will be an ad showing up along with other sites in order for the user to choose from. If the ad is clicked on, they are taken to the website and the marketer then pays for that click. The marketer only pays when the ad is clicked on, not just being viewed.
As you are choosing your Pay Per Click advertising, be picky in the companies you use. There are so many companies to choose from, and as with anything, some have greater advantages than others like some of the smaller companies.
The reason the smaller companies may not be as advantageous is they may not have the exposure that the larger companies may have. You want to put your ad where there will be a lot of exposure allowing your keywords to be in the forefront of those looking for your product type.
There are also some of the Pay Per Click companies that are not equipped to operate like the larger companies are able to. The top runner of all the Pay Per Click companies that dominates the Internet is Google Adwords.
Don’t be one of the many who have lost tons of money on Pay Per Click ad. The reason so many have lost out is because they have not had a clear picture and aware of the complex issues involved.
You need to take the time to learn the bidding process, be creative in your ads, make sure they are relevant to your campaign. Be prudent, this is crucial to your success in anything.
Just imagine finding out after you have bid for keywords, that there are numerous other Pay Per Click marketers who already have these positions in place. You do not want to end up on the bottom of the search engine pages, and you don’t want to spend all your money trying to outbid your competitors.
There are other methods that work just as well, sometimes if not better, than Pay Per Click.
According to some recent studies, it has been shown that the Pay Per Click conversion rates are actually lower than other methods such as article marketing.
Let’s say for instance you get 50 hits on your landing page through your PPC ads, but you only made one sale. What does this tell you? Do your homework, compare your PPC advertising to your article marketing, how many hits turn into sales.
The biggest disadvantage to Pay Per Click advertising is the time you need to dedicate to learning the complex methods it involves. This is not something you want to jump into without your research and knowledge of how it works. You will end up spending a lot of money with no returns.
Pay Per Click is something that you need to venture into slowly, carefully, with your eyes wide open. Have an alternate method in place, and test this out slowly, don’t put all your eggs in one basket.
You will be well on your way to successful marketing when you know all your options. Test it, then do it!
Check out the Posting Contest I have running: Click HERE to learn how you can win $100!