Autoresponder marketing is one of the most effective ways to make money online. The idea behind autoresponders is to establish a strong, durable relationship with your subscribers. Everyone has heard the saying “the money is in the list” but the saying to remember is actually “the money is in the relationship with the list”.

When people opt into your list, they usually expect something in return: valuable content, tips and tricks, special offers, product bonuses… They gave you the permission to email them, and that’s already a first step to a relationship. That’s what autoresponder marketing is all about. However, to build a strong, durable relationship, you must constantly provide them with value. The best way to achieve this is by (effectively) using autoresponders.

All internet marketers and home business owners should use autoresponder marketing and have an email series ready to be sent out. It is indeed much easier to sell to an existing customer than it is to get a new one. It has been proven that people only buy from you if they know and trust you so having the ability to follow up with them allows you to build that trust. It has also been proven that it usually takes 6 to 7 follow ups for a customer to purchase.

Creating an email series requires some time and efforts at first, but once it’s up and running, all you have to do is sit back and watch. The whole process should be automated as much as possible so you can then focus on other important tasks like monitoring, improvements, etc.

There are several autoresponder marketing programs available on the market. Two of them distinguish themselves from others. The first one is Aweber, which is certainly the most popular of all email marketing programs. Plenty of top industry players use this program because it has a great range of features including of course an autoresponder system.

Another autoresponder marketing program you should consider is Imnica Mail. While Imnica Mail isn’t as popular as Aweber, it has a few very interesting advantages over its competitors. For example, the plans are much cheaper, which is great if you’re on a tight budget. It also has a great analytics system that will help you analyze your email marketing campaign in depth with ease.

Highly recommended tools

What you basically need to do with your autoresponder marketing program is setting up an email series to be sent to your subscribers. Once they subscribed, they should receive a welcome email, with some information about your business, products or services (for example). Then, every few days (or at least once a week), they should receive other emails, in which you provide them with valuable content. It MUST be related to the topic of your online presence, otherwise your subscribers are likely to unsubscribe.

Autoresponder marketing is great for building a relationship with your list. If you email people with valuable content, on a regular basis, they are more likely to read your emails, maybe even respond to them, visit your site or blog… and ultimately purchase your products or the products you promote. Building a list isn’t only about size but also conversion, hence the need for a relationship.

It may take you a little while to write email copies and set up the autoresponders at first. However, these efforts are definitely worth the time spent. As previously mentioned, autoresponder marketing is one of the most effective ways to make money online. It’s a proven technique and remains very popular among internet marketers and home business owners.

Bonus tip: Instead of writing long email copies, simply send short, eye-catching emails to your subscribers with a short description and a link to a page of your site or blog. Pages can easily be bookmarked and shared around, unlike emails… and this will drive additional traffic to your site or blog.

This blog post is part of a series of hot topics for making money online. Stay tuned for more and feel free to share your own experience on autoresponder marketing with us!

Did you miss out on the two first hot topics? Here they are:
Hot Topic #1: Keyword Research Tips and Tools
Hot Topic #2: Choosing a Web Host: ViralHosts vs HostGator