Finding good JV Partners for your online product is not as easy as you may think. You want to make sure that you find the right persons who will promote your product the best possible way. Whatever your product is: an ebook, a software, a membership site… you should put a decent effort into searching for good JV Partners as they could have a decisive influence on the overall success of your product. Some internet marketers are just so good at promoting online products and services. You don’t want to miss out on these big shots because they can boost your online revenues in no time.
By good JV Partners we mean partners who will actually promote your product, on the long-term (and not just as a one-off). Just don’t pick people randomly, but make sure they would be interested in promoting your product and actually be able to do it well. It’s even better if they have promoted a similar product in the past, or if they have a product or service that is complementary with yours.
Here are some of the techniques we use to find good JV Partners:
– Your existing contacts
If you’re a well-established internet marketer, you certainly already have a list of contacts. Who do you think would be able to promote your product the way you want it? Write a nice email and send it to them. Don’t forget to mention how much money they would earn on each referral. If you’re totally new to the industry, try the next technique.
– Warrior Forum
Warrior Forum is simply the best internet marketing forum you can find on the web (no offense to other forums). Check out their ‘Warrior Joint Ventures’ section or simply search for products that you think would fit with yours and contact their creators.
Simply search for products that you think would be complementary with your own product, and contact the site admins. You need to send them a nice, customized email. Don’t just blast them with a generic email that will not stand out from the other JV inquiries. Ensure that the sites have a decent Alexa ranking, so you are sure that they actually have traffic.
– Referral contests
Several sites organize referral contests (like we do on ViralUrl and ViralHosts). If you can check the contest rankings, you can see who are the best at promoting the product and thus quite likely to promote your own product the best possible way. The best promoters like to do it their way, but make sure you offer your JV Partners promotional tools so they can blast their list or put banners on their site with only little effort.
– Directories and networks
There are several directories and networks where you will be able to make a JV offer for your product. Mike Filsaime’s JV Network is one of them, but there are several other ones. Browse around and see if you can find what you’re looking for.
– Social networks
Just tweet about it! Or whatever your favorite social network are, just let people know that you are searching for JV Partners. That’s a really cool way to interact with potential JV Partners but you then have to decide whether or not they qualify.
There are of course several other ways to find good JV partners for your product. Feel free to share your own techniques with us! We would love to hear from you.