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Mobile Ad Network Launched by JumpTap

Mobile advertising startup JumpTap is taking on Yahoo and Google by by launching a pay-per-click advertising network called TapMatch.

The new network lets advertisers bid on categories and keywords, and elect to have their contextual ads appear on mobile Web searches. TapMatch also can target users by carrier, location, and other data to serve a more relevant advertisement. Advertisers and marketers will be able to access the ad network through a Web portal where they can upload images, text, or graphic banners for their campaigns.

Paran Johar, chief marketing officer of JumpTap believes “Savvy marketers worldwide are moving their marketing spend to where it matters most — in front of mobile consumers seeking relevant content and immediate gratifications. The mobile advertising market has reached a new phase of maturity where targeting is now essential, and TapMatch uniquely delivers a system that best matches advertisers to their desired audience at their precise moment of intent.”

TapMatch is directly competing with contextual mobile advertising offerings from Yahoo and the mobile version of Google’s AdWords. It is considered to be a lucrative market that will grow as more users access the internet from their phones.

While acknowledging Google’s stake in the space, Johar said that the TapMatch network can offer mobile advertisers more value because it can target devices by carrier, demographic, location, and handset. The company said its beta testers have seen up to three times the click-through rate compared with competing ad networks.

As smartphones become equipped with more desktop-like capabilities, it’s easy to see how people on the move may soon be using them as replacements for laptops.

	Author: Colin Klinkert
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Keywords Needed For Internet Marketing?…

Video Intro To This Post Can Be Viewed Here: http://viralnetworks.com/view/CCI0x

Keywords are Important in Marketing

Before you begin an internet marketing campaign, it is crucial to have a specific set of keywords that you will be focusing on. If you don’t have a list of keywords, your efforts are likely to be ad hoc and aimless, and your campaign could lose focus. It is far better to have good rankings on a select set of keywords than mediocre rankings on lots of keywords. Brainstorming is an easy way to come up with keywords.

This is an exercise many of you might remember from grade school, but it works, so give it a try. Write the name of your product in the middle of a sheet of paper. Around it, write down the first words and phrases that come to mind, connecting those words to the original with a short line. Then, for all of those words and phrases, write down what comes to mind when you think about them.

This is called a Cloud Diagram or a Cluster Diagram, and it will give you options you didn’t know you had. For example, if you were selling web design software then you are already focusing on keywords like “web design” and “how to design a website.” But you may have missed more focused keywords like “writing HTML” or “coding PHP.” These are more specific, meaning a smaller audience, but that also means less competition.

If you are conducting a PPC (pay per click) or PPV (pay per view) campaign, using the right keywords and key phrases is imperative. Choosing the wrong ones can cost you dearly, but by being more focused, you can target your prospects (potential customers) with laser-like precision.

There are also some great tools available to help you select keywords, many are free, like the Google Keyword Tool, which, although designed for Google’s Adwords, can be used by anyone. It is powerful as it shows searches so you know what ones are worth your time and what ones aren’t. Rule of thumb, if it gets less then 1,000 searches a month, scrap it (Unless you are doing PPC and it is a very targeted term that will lead to high conversions.)

You can also use the Google Keyword Tool if you are doing SEO strategies to try and get to the first page of google on those terms. If you find one with a decent amount of searches, search it in google with “keyword” and see how many competing sites there are… of course, the less the better.

Researching and using the right keywords can make or break an internet marketing campaign, particular in the launch phase in affiliate marketing. So it makes sense to include keyword research in the early stages of your project planning.

More Tools

As well as the Google tool there are other, more advanced tools available. I use PPCBully to spy on competitiors who are bidding on keywords I have brainstormed to see if they are profitable or not. PPCBully works well, but does take a bit of time to gather the data

Network With Me

If you want to say hi, please feel free to join ViralNetworks, my Business Social Network of choice. Looking forward to hearing from you.

	Author: Colin Klinkert
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Membership Sites – Matt Bacak Has Them Mastered

Video Intro to this Post can be viewed: http://viralnetworks.com/view/hjPkL

At the World Internet Summit this month, one of the key speakers was Atlanta-based Matt Bacak. He first began investing his earnings at age 12, and in the following 15 years survived botched partnerships, failed businesses, credit card debt and bankruptcy. He must have learned a lot from these bad times, because now, 15 years later he is a multimillionaire (he made his first million at age 27).

With this knowledge setting the picture, and his introduction showing pictures of his home, his Hummer, and his private jet – the audience was immediately tuned in to what Matt had to say.

Matt’s forte is membership sites and making money from them was what he was there to talk about. Here are his tips:

1. Before you launch a membership site, work out your expenses – personal and business. Write them down and really understand that it costs you $x to live.

2. Determine how many memberships you need to meet expenses, e.g. if you need $5000 per month, that could be 500 memberships at $10 each per month.

3. Put things into perspective. What do you want? Imagine what it would be like to have an extra $5k, $10k etc per month.

To start a membership site you will need the following:
• An Opt In Page
• An Autoresponder
• A Front End Offer/Sales Letter
• A Membership Website and Software
• Traffic

Identify Your Market
Matt advises people to “think with the end in mind”. Sell something with a bigger product in mind down the line. Think “what’s next?” He believes a great way to find a market for membership sites is to look at monthly magazines on the news stands. The people who buy these magazines are already committed to paying a certain amount each month for this information – so it is likely that they will also pay for a membership to deliver similar material. This is a great tip!

Driving Traffic
Matt believes that the best ways to drive traffic to membership sites are PPC (pay per click), Joint Ventures, and Article Marketing. He is also getting great results from CPV (cost per view) advertising.

Matt is running 3 multimillion dollar companies, all of which were built online. His first company grew by 1057% in 2008 alone. Matt’s strategies saw him run one of the largest internet promotions ever, acquiring 14,897 customers in less than a week.

Want To Learn About Setting up Your Own Successful Membership Site?

Frank Bauer and I have created a course that is not for sale yet, but will be in a few months. Reason it is not for sale is because we are spending our time creating other membership sites. If you subscribe to my email updates, you will be alerted when it is available. Frank and I run multi million dollar membership sites and apply all the info we learn from all the best courses released into one program, so be sure to join my mailing list.

	Author: Colin Klinkert
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Are There Any Disadvantages To Pay Per Click?

Pay Per Click Advertising Does Have Some Disadvantages…

adwords forumla

As I have written in an earlier post, PPC is considered to be of the best and most affordable forms of advertising on the search engines. You can use Pay Per Click advertising to bring in targeted traffic and generate leads and sales in your particular niche. You will use this type of advertising to lead traffic to a website landing page in order to obtain immediate sales, or gaining future clients. This is a multi-million dollar industry and will continue to grow. There are however, a few disadvantages and pitfalls. If it were perfect, everyone would be doing it, but as it stands right now, there are are many who don’t.

What Are The Disadvantages?

Let’s start off by first explaining that keywords are bid on by marketers to use in their ads. The Pay Per Click Company will display the ad when somebody enters in the keywords, which will link the browser to the marketers website.

As the user enters the keyword into the search engine, there will be an ad showing up along with other sites in order for the user to choose from. If the ad is clicked on, they are taken to the website and the marketer then pays for that click. The marketer only pays when the ad is clicked on, not just being viewed.

As you are choosing your Pay Per Click advertising, be picky in the companies you use. There are so many companies to choose from, and as with anything, some have greater advantages than others like some of the smaller companies.

The reason the smaller companies may not be as advantageous is they may not have the exposure that the larger companies may have. You want to put your ad where there will be a lot of exposure allowing your keywords to be in the forefront of those looking for your product type.

There are also some of the Pay Per Click companies that are not equipped to operate like the larger companies are able to. The top runner of all the Pay Per Click companies that dominates the Internet is Google Adwords.

Don’t be one of the many who have lost tons of money on Pay Per Click ad. The reason so many have lost out is because they have not had a clear picture and aware of the complex issues involved.

You need to take the time to learn the bidding process, be creative in your ads, make sure they are relevant to your campaign. Be prudent, this is crucial to your success in anything.

Just imagine finding out after you have bid for keywords, that there are numerous other Pay Per Click marketers who already have these positions in place. You do not want to end up on the bottom of the search engine pages, and you don’t want to spend all your money trying to outbid your competitors.

There are other methods that work just as well, sometimes if not better, than Pay Per Click.

According to some recent studies, it has been shown that the Pay Per Click conversion rates are actually lower than other methods such as article marketing.

Let’s say for instance you get 50 hits on your landing page through your PPC ads, but you only made one sale. What does this tell you? Do your homework, compare your PPC advertising to your article marketing, how many hits turn into sales.

The biggest disadvantage to Pay Per Click advertising is the time you need to dedicate to learning the complex methods it involves. This is not something you want to jump into without your research and knowledge of how it works. You will end up spending a lot of money with no returns.

Pay Per Click is something that you need to venture into slowly, carefully, with your eyes wide open. Have an alternate method in place, and test this out slowly, don’t put all your eggs in one basket.

You will be well on your way to successful marketing when you know all your options. Test it, then do it!

Check out the Posting Contest I have running: Click HERE to learn how you can win $100!

	Author: Colin Klinkert
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	Author: Colin Klinkert
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Pay Per Click, Adwords & Conversion Tracking

What You Need to Know About Pay Per Click Advertising…

What is Pay Per Click?

Pay Per Click is just as it sounds. You create an Ad in which you pay each time someone clicks on that ad. Even though it may sound very simple, there are a few variables when it comes to creating a sale from that click.

Payperclick

What are those variables? When you set up a website, write articles or content, you are working around keywords, and you want to have keywords that are the most popular on the search engines and are related to your product. I am going to use AdWords as my example in this blog.

If you don’t do your part in keyword research, then you are going to be wasting your money. You need to use keywords that are going to bring in sales, and to do this you need to take the time necessary to research them. Because it does take time, many skip this important step.

Do you want a lot of Traffic with little sales, or conversions with a few great keywords? If you know how Pay Per Click works, then you will choose the conversions over traffic.

So, how do you find these great keywords that will turn into sales conversions for you?

Payperclick

You need to find keywords that are relevant to your product. Your Ads need to contain keywords relevant to your landing page and your merchant site.

What if you are looking to buy keywords that are phrases. For example, maybe you are marketing an Ebook on health food. You would look for keyword phrases such as “organic health foods”. If somebody is looking for health foods or even recipes for health foods, they may type in “health food recipes”. The person is looking for as many resources as possible in this subject area. To make their search more successful, and to choose your site, you may want to have the keywords “Easy Health Food Recipes” vs “Health Food”. Which of these keyword phrases would you choose?

If you are worried that you have to pay more for a more relevant keyword, you need to consider that a more expensive keyword that will sell your product is much better investment than that of paying for keywords that are never to be utilized.

Make a budget in regards to your Pay Per Click ads, be aware that you are going to lose some of that money, and learn from those losses.

Final Tips:

Be sure your keywords are relevant to your product or niche market. Don’t just chose a few random keywords from a search engine database. This will not attract the attention you are looking for. You want to attract potential customers to your site.
Set up several ad groups which are relevant to your landing pages. Remember you are targeting your niche and creating traffic, and because you are going to be paying for ever click on your ad, you want to create an ad that is going to create sales.
Start small then upon it. Be cautious of how much you are spending on your keywords. The search engines are pretty accurate as to what the keyword phrases are worth, so you will be getting what you pay for, but just start off small, learn the process, then you will be an old pro at Pay Per Click Conversions before you know it.

Keep track of your ad campaign, monitor the sales and how much money it is bringing in or taking out of your budget. If you spot a problem, you can correct it early on rather than paying for it in the end.