The term “bounce rate” refers to how many people dig into your site. If people link to one of your pages, but then immediately click out to another site, that is a bounce. If they look at one of your pages and then click through to another section of your website, that is a stick.
Which is more likely to cause people to stick around on your website, flashy graphics or compelling and informative content? If your content is well-written and engaging, and it provides the value of either information or entertainment to your audience, then people will stick around and spend time with your site.
Whether your website is designed to sell a certain product or makes its money from advertising, the longer a viewer stays on your site, the better. If the viewer immediately leaves, you won’t be able to charge top advertising rates on the site, and if they leave immediately, you never have a chance to sell them a product.
Compelling content is one of the most important, if not the most important, factor when it comes to creating a website that will be profitable.
Look at websites that attract you. How is the content delivered? Where are the big pieces of information located within that content? How easy is it to link from one piece of content to another interesting article or webpage? Apply the techniques that work for you to your own site.
Something I plan on doing in future is adding a training series via email for my members to opt-in to. try to deliver content in as many different ways as possible to appeal to all your readers prefered viewing and learning methods.