Using free online classifieds, like Craigslist, can be a good way to get your online business started and generating traffic. What makes these online classifieds worthwhile is the fact that they generally provide highly targeted audiences.
Let’s say that you are promoting a product that teaches people how to cook. Depending on the type of classifieds site you go to, you may find an entire category devoted to culinary instruction. Otherwise, try to fit your advertisement into the most applicable category.
There are pluses and minuses to online classified ads. First, the pluses: most of them are free, so they’ll fit any budget; as discussed above, the traffic is targeted to your specific audience; they are a way to test out your ad copy before starting a pay per click (PPC) or other paid advertising campaign.
Okay, now the minuses: they’re free, so there’s a lot of people who post classified ads, meaning yours could get lost in the clutter; in advertising, you generally get what you pay for, so the amount of time and effort you put into these free ads may not provide the amount of traffic that a paid ad would.
Before posting your ads, make sure to familiarize yourself with the classifieds site’s rules. You don’t want to go through the trouble of posting an ad only to have it deleted a few moments afterwards because it violated site policy.
So are online classifieds right for you? That depends on your current progress in building your business. If you can afford some other, more traditional forms of internet advertising, they’ll probably give you more traffic.
If you are just starting out and don’t have much, or any, money to put into an advertising campaign, online classifieds could provide you with business that can make you the money to pay for other means of advertising.
Brute Force marketers say that doing it all is best, so maybe it’s worth having a look at Craigslist or PRweb for your business?
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