Kindle Marketing: What You Should Know

Online marketers have been using eBooks for a long time, but regular people are getting in on the act. Amazon released the Kindle, their eReader, a couple of years ago, and it’s been growing like a weed on steroids ever since. For the first time, eBooks are becoming a mass market.

Kindle Marketing

Marketing for the Kindle also represents a huge opportunity for marketers, but you need to understand how Kindle readers think and buy if you want to make some serious money.

For instance, internet marketers are used to paying a lot for eBooks. Upwards of $30 for an eBook isn’t uncommon, and that’s for eBooks that aren’t particularly long. This isn’t going to fly if you’re trying to sell books on the Kindle, where many of the best sellers are 99 cents.

What this means is that if you want to prosper in this new market, you need to learn about the new market. You need to take a different approach than you’ve probably been using in your ordinary marketing. If you’re going to go into Kindle Marketing, here are a few things that you need to know before you get started:

Kindle Marketing

Price – Right now, Amazon offers you seventy percent royalties on books priced between $2.99 and $9.99, so this is your pricing sweet spot. You need to forget about high priced eBooks; this range is your sweet spot.

Joint Ventures: To Help Yourself, Work With Others

Joint Venture MarketingIf there’s one thing that most really successful marketers do that separates them from the rest, it’s joint venture marketing. A joint venture is pretty much what it sounds like on the box; you do a business venture along with somebody else for your mutual benefit. This is one of the best ways to build your business quickly.

Joint Venture Marketing

The most basic version of joint venture marketing is ad swaps. In essence, you send a message to your list about your joint venture partner’s offer, and he does the same for you. Typically, what you’ll be offering is something free in order to get new people on your list. The drawback here is that if you don’t have much of a list, you’re not going to find a lot of people willing to work with you.

This is probably why most people new or not so new to internet marketing don’t pursue joint venture marketing more often: they don’t think that they have anything to offer. Honestly, sometimes this is true, but most people will have something to offer a potential business partner.

You could offer exposure on your site: on the homepage or in the members area, with a special login page or thank you page for example. You could also build a page for recommended resources. Even if you don’t have a lot of members, over time this could be beneficial for your joint venture partner.

If you’re good at writing, you could approach somebody higher up the ladder than you and see if they’d like to collaborate on a course or an ebook. You do most of the work, and then use their reputation and resources to sell. You get to make some money and build your own reputation and brand awareness, so it’s a winner all around.

So, what you need to do is look at your talents, skills and resources and identify areas where you can use other people to leverage them. What do you have to offer a joint venture partner? For more information on joint venture marketing, read this blog post: Finding Good Joint Venture (JV) Partners

If you’d like to partner up with me, make sure you read this page: JV With Colin Klinkert

Another AWESOME place to meet some very cool people who could be future JV partners is on Viral Networks, which is a social platform for online business owners. You can check it out and add me as a friend once you join 🙂 See you on Viral Networks!

Short, Medium, Long: You Need All Three To Succeed

Much has been said about goals and how they’re important for success. I’m not going to reiterate all that here, but rest assured you need goals if you want to have a shot at success. It’s not impossible to succeed without goals, but it’s damn hard to do, and you’re going to have a hard time replicating those successes when they come.

But you need to think about money and making money, the nitty gritty of internet marketing. Presumably all of us are in the business of making money, but a lot of people new to internet marketing get so wrapped up in learning and setting distant goals that they never get around to making a living. Too many forget about short range and medium range goals.

The reverse is also true, actually; a lot of people start doing small things to make a living and spend so much time doing that that they end up never actually get around to the big long range goals, which are important. If you don’t have the big goals, all you’ll end up doing is treading water.

What you need to do is make sure that you always have short, medium and long range projects running. This ensures that you both have a cash flow to live on or reinvest in your business while making sure that you don’t end up not getting around to tackling the big, money making projects.

If you’re a writer, this might look something like this:

Short – Getting article assignments daily.
Medium – Have at least one ebook that you’re working on.
Long – Set up a membership site that provides new content every week.

These projects should change over time, as your career and your business progress, but you should always try to have at least one short, one medium and one long project going at any time. Do you already have all three short, medium and long range projects? If not, you should definitely start thinking about this… Make sure you also make the difference between goals and dreams: Goals vs. Dreams (highly recommended).

If you have any questions, feel free to ask them below!

When To Be Cheap: Where It Pays To Skimp & Where It Doesn’t

One of the great things about living in the information age is that the prices of a lot of products and services have been driven way, way down. It wasn’t too long ago, for instance, that getting even a crappy webpage would cost you an arm and a leg. Now you can get the same work done for maybe a hundred bucks, if not less, or you can use a program to do it yourself, even if you only have little knowledge of the internet.

This is good. This means that the barriers to entry have never been lower, so it doesn’t cost much of anything to get a business up and running, especially online. By the way, if you don’t have an online business yet but want to build one, make sure you download my ebook 10 Actions Steps to a Successful Online Business. Enter your email address in the box on the left and click ‘Get It Now’. With all that said, there are places where you don’t want to skimp on money. These are not places where being cheap will actually save you money. Off the top of my head…

Domain names – You can get a domain name for like ten bucks a year on a domain name registrar like GoDaddy or NameCheap, but some people are still reluctant to do so, instead opting for free stuff. This is usually a bad idea, unless this is for link building purposes. You want as much control over your virtual real estate as possible. If you do have some success, you could lose it all when the provider of the free service shuts you down. Not worth the risk.

Hosting – Likewise, hosting is so cheap that there’s no good reason that you shouldn’t have it. If you can’t spare five bucks a month to get hosting, you should maybe reconsider how you are spending your time. If you’re serious about making money online, you should definitely get a web host that not only offers you hosting but also tools to market your products and services, like ViralHosts.

Content – It’s possible to get writing for one or two dollars per five hundred words, but that doesn’t mean that you should. Content is your first impression and your meat and potatoes, and it is not an area where you should be cheap. Try to write content yourself, and if you can’t or don’t want to, hire someone with proven copywriting skills and experience.

Can you think of other places where you don’t want to skimp on money? I have a few other ones in mind… like autoresponder marketing. Please leave a comment below, and let me know your thoughts! Remember you can also get in touch with me via my Facebook page!

Known Unknowns & Unknown Unknowns

A couple of years ago, then-Secretary of Defense Donald Rumsfeld was ridiculed for talking about known unknowns and unknown unknowns. While the phrase unknown unknowns was and is kind of unwieldy, it describes something that you actually need to consider when you’re trying to plan out your business strategy.

Known unknowns are things that you know that you don’t know. I do not, for instance, know how to make a paper crane. I am fully aware of my on ignorance in the matter, and so I can plan around it. If you don’t know how to set up a website, then knowing that you don’t know that is something you plan around.

Unknowns unknowns are pretty exactly what they sound like: things that you don’t know that you don’t know. This is actually kind of hard to describe, which is why Rumsfeld got hammered by the press. But it’s something that you need to consider and anticipate as best you can.

Let’s say that you’re unaware of the SEC rules about reviews. You don’t include the necessary legalese because you have no idea you should. This is a different sort of ignorance, because you can’t plan directly for it. Not knowing how to write good legalese is a known unknown, but not knowing you need it is an unknown unknown.

There is a couple of ways to combat unknown unknowns. The first step is to make yourself as familiar as possible with the things relevant to what you’re trying to do. If you’re trying to set up a PLR store, then you need to read as much as you can from multiple sources.

The second thing is to anticipate that you don’t know everything. Basically, the way to confront unknown unknowns is to be aware that they exist. This means that you need to keep a certain amount of flexibility in everything you do in internet marketing, because you don’t know everything!

Any thoughts on known unknowns and unknown unknowns? Feel free to leave a comment! Remember you can also get in touch with me via my Facebook page!

New Year’s Resolutions Suck…

New Year's Resolutions…but habits are awesome! A lot of people make some kind of New Year’s resolutions, even if they don’t necessarily think of them as resolutions. You probably do have some things you’d like to do or not do this year, but how long will this last?

The chances are pretty good that you’ve already gotten way off traffic even though 2011 is just barely out of the gate. This is not a bad thing, believe it or not, because what you need aren’t resolutions, as such, what you need are habits. Resolutions, in general, are too nebulous to actually be particularly helpful.

Let’s say you have a New Year’s resolution to lose weight. This is too big to really be useful. On the other hand, if your resolution is to weigh and measure everything you eat, that’s something that you can say you’re definitely doing or not doing every day. You can lie to yourself about whether you’re working towards your goal, but it’s hard to do so with something concrete. That’s why habits are better than resolutions.

Even more so than that, it’s something that you can do habitually. Habits are something you can create, and they’re what you need to do to accomplish big goals. Losing weight is something that requires an application of will. Weighing your food, on the other hand, will rapidly become a habit, and habits don’t require willpower.

So what does that have to do with internet marketing? Well, you probably made some resolutions for this year, and what I’m suggesting is you chuck those and pick stuff that you can make New Year’s habits out of. Here are a few examples:

Answer All Your Emails Everyday – Well, the ones that need answered anyway. You can probably ignore that Nigerian prince who needs your help, but a lot of people have a bad habit of procrastinating, and this is one to prevent that.

Write Everyday – It’s a fairly rare internet marketer who doesn’t need to do some writing everyday, and it’s an even rarer marketer who does as much as he should. So make it a habit to do some everyday, no matter what! Write every single day of the week!

Backlink Building – If you want your pages to rank well in the search engines, you should build backlinks. However, building backlinks isn’t a one-off thing, it should be a daily habit! Build backlinks to your pages every day for long-term, consistent results!

There are of course plenty of other habits that you could have. Do you have any in mind already? What habits will help you get ahead this year? Feel free to leave a comment! Remember you can also chat with you on my Facebook page!

MLSP Live The Dream Event – Win tickets!

On October 2nd and 3rd 2010 I’m attending the MLSP Live Event in Las Vegas, NV: Live The Dream Event. The speakers line up for this MLSP Live Event consists of Mike Dillard, Daegan Smith, Jerry Clark, MJ Durkin, Todd Falcone and many more industry experts, including of course MLSP founders Brian Fanale and Norbert Orlewicz. MLSP, short for MyLeadSystemPro, is an all-in-one network marketing solution, and is ideal if you need help with your online business.

At the bottom of this post, I will tell you how you can WIN one of 2 free tickets to come live it up in Vegas with the MLSP Live Event team and meet me. First Let me tell you a bit about MLSP:

MLSP Live Event

MLSP is composed of a team of internet experts making it possible for you to build an internet business and make money online with top-notch marketing tools that would normally cost you thousands and thousands of dollars. They also provide one-on-one support, hold weekly seminars… To my eyes MLSP is by far the best networking marketing solution out there. Anyhow, if you want to learn more on this network marketing solution, please sign up here: MyLeadSystemPro.

You can join MLSP on a trial to check out all their awesome marking content and also listen to the webinars that they have done (Note – They do these Weekly with the most successful people in the industry, I have had the honor of doing a call with them that you can listen to here. ) To Join visit this page here.

MLSP Live Event

MLSP Live Event

The reason why I’m writing this blog post is because I took one of the MLSP Live Event sponsorship packages and got a few complimentary general admission tickets. These tickets cost $199 each and I would like to give them away to members of my community, so if you’re interested in this MLSP Live Event, please sign up at Live The Dream Event and get in touch with me.

MLSP Live Event – How to Claim Your Tickets!

Please leave a comment here or submit a ticket to my help desk telling me why I should give you a ticket! That’s my way to say thanks for being part of my community! If you have any questions, about MLSP or the event itself, feel free to leave a comment. I will respond to it personally. I really look forward to attend this MLSP Live Event and hope to see you there!

If you can’t attend this event, feel free to share this blog post with your friends! I only have two tickets left so if you want one make sure you get in touch with me now. Even if you miss out you should definitely consider attending this event as it’s going to be one of the best, if not the best, network marketing events of the year! See you there…

PresellPro – Free Automated Presell Content

This week I want to tell you about a great free product I discovered not so long ago. It’s called PresellPro and it’s a FREE, automated presell content tool. If you are in the internet marketing or home business industry, you know how important preselling is. It’s all about warming a reader up before sending them to the sales page. However, not everyone is good at preselling… It is not easy to write effective preselling content. Well, with PresellPro everything becomes much easier!

PresellPro uses a powerful, proprietary content engine to create presell content. The system is really well thought out because it generates truly unique content. Unique content is essential for your posts and pages to rank well in search engines. I’m not recommending PresellPro to you to make some affiliate commissions… I won’t make any! I recommend it to you because it’s a great product and it’s COMPLETELY FREE! No upsells, no one-time offers…

So visit, sign up and grab your FREE, unique, cash-getting content now! Make sure you take action while it’s still free! PresellPro is ideal if you are not very good at writing effective preselling content. Even if you are, you should definitely give it a try. I hope you enjoy it!

>>> Get PresellPro NOW <<<

Effective Article Marketing

A few days ago I uploaded a video on effective article marketing to my YouTube Channel. In this video, I show how to make the most of your articles and product reviews. I take the example of a ViralUrl review published on EzineArticles (which is great for product reviews as articles generally rank easily in Google) and show what’s good and what’s not so good, and give a few tips for effective article marketing.

In this particular example, I mainly talk about the signature, in which the author should add a good call-to-action and possibly a bonus. As you will see, the article has already been visited quite a few times but the author doesn’t seem to be making the most of its good Google rankings. Every month hundreds of dollars in commissions are potentially being lost by not using the basics of effective article marketing. If you’re into article marketing and product reviews, make sure you watch this video:

This is just a quick tip for effective article marketing. The resource box is only a piece of the article marketing puzzle. There are of course many other aspects you should take into account for effective article marketing. If there is an article marketing topic you would like me to cover, feel free to leave a comment and I will do my best to reply. I would love to hear from you! If you want to share you own effective article marketing tips, feel free to do so below!

Using YouTube Videos for Search Marketing

YouTube Video Marketing

Have you ever wondered how YouTube video marketing can help you generate traffic to your site? Well, the answer is pretty simple. YouTube is a site that has one of the largest reaches in the Internet. It receives millions of visitors everyday and because it is owned by Google, video results for searches are generally featured at the the top of almost every Google search.

So, with all the traffic going through YouTube, why not try to get some of those people to your site? YouTube video marketing is actually a lot easier than you might think. First, you need to make a video. Pick one of the most popular articles or sections of content of your site, understand exactly what the content says, and repeat it, in your own words, in front of a camera. Limit the length to a maximum of five minutes.

Most modern computers have built-in cameras, but if you don’t have one, don’t hesitate to purchase one online or at a local store. Webcams are pretty cheap nowadays, and the fantastic Flip Video cameras are not only inexpensive and mobile phone-sized, but they come with a built-in USB connection that pops out the side and plugs straight into your computer.

Once you have the video recorded, head over to YouTube and sign up for a free account (if you don’t already have one). In the meantime, join my YouTube channel for great internet marketing and money money online video content. There are a lot of videos set to be released.

The uploading process is very easy and streamlined. All you need to do is select the file from your hard drive when prompted and enter a title and description for the video. Feel free to use the same title and keywords you already used in the source article you used to create the video. Very importantly, at the beginning of the description, make sure to include a link back to your site.

That’s it! The process requires little to no initial investment (depending on whether or not you already have a camera), and doesn’t take that much time. You may then repeat the process to make more videos using other popular articles from your site to increase the odds of generating views and most importantly traffic to your online presence. Don’t forget to share your videos on sites like Twitter, Facebook, Google Buzz, etc. If you don’t know about the latter yet, learn how Google goes social with Google Buzz!

Colin Klinkert