I have been talking a lot about viral marketing…and the reason I am doing this is because it works! This a great way to expand the growth of your business without having to pay for advertising and spending the time to do it. You do this simply by offering your product or service for FREE along with your sales copy. Now the plan is that your product will be read and shared with friends and family…and they will share it with clients, prospects, visitors to your sites and those who have your product.
A good way to do this is with a trial or lite version of a software program. Everyone loves something for free, and getting a free software is really fun to get. When they have used it, see the benefits, they are going to want to share it with everyone they know. You want to make sure your customers know to share the software with anyone and everyone. If you need some help in developing some software…you can hire help at Elance.
Next, you should start using discussion boards. Set up a discussion board on your website, and post it up at the top by your banner ad. Then you want to encourage your readers to provide a link to this on their own websites.
What about Ebook’s? This is another great strategy that will make your viral marketing a success. You are going to give away your Ebook with the traffic that comes to your site. You want to advertise your best product line with a captivating full-color ad including your contact information. Remember…tell everyone who gets yourEbook to share it with their visitors and their contacts.
Write articles that coincide with your niche or product. In your byline, you will put your contact information along with your website. Then, give permission to anyone to publish your articles as long as they leave the byline in the article, and without changing it. Your articles will soon be in article directories such asEzine, in newsletters, on websites and anywhere else that can bring you attention to your site.
Another way to do this is through web hosting. Find a small business and make an offer to host their websites on your server for free. In return, you place your banner at the top of their site.
Another great marketing technique is using templates. You can create templates and give them away as a free download, which needs to include your own marketing information. Make them easy to pass along from your recipient to their contacts. You have a few techniques here to try out…see which one works out best for you. When you are using viral marketing techniques, it shouldn’t take long for you to start seeing some successful changes happening.
Check out this article at USA Today regarding Viral Marketing. You will see here why this is such a successful marketing tool. Also another great resource that I have found is the Online Marketing Blog.