Getting Started With Online Email Marketing

Frankly, if there’s one thing that people new to internet marketing wait too long to get into, it’s online email marketing. One of the oldest clichés in marketing is that the money is in the list, but there’s a reason that’s it’s a cliché: it’s true.

The list is your list of people that are interested in hearing from you, at the very least, and having a list of people who have already bought from you is even better. If you want to be able to make a consistent and large income online, neither of which should be underestimated, then getting good at online email marketing is going to make that much, much easier.

If you don’t have a list, you’re basically starting over every time you need to sell something. You need to reach the people that are buying whatever it is that you are selling, and that entails first finding them and then building a relationship with them. This is the core of what marketing, online or off, is all about.

When you collect your customers and potential customer’s emails to build a list, you’re jumping over those first two steps. Instead of trying to sell just to strangers, you’re selling to people that already know and trust you. If you treat the people on your list right, you can keep selling to them for a lifetime.

So that’s the benefit of online email marketing, but how do you actually, you know, do it? Fortunately, building a list isn’t complicated and it isn’t expensive, but you do have to know what you’re doing.

The first thing you need is an autoresponder service, which is fancy term for a mass email service. What an autoresponder service does is allow you to build an email list (there’s that word again) that you can send mass emails to. This is the basic service that allows you to actually have a list, and there are several different ones you can choose from, most of which are fairly inexpensive.

I use not one but two autoresponder services: Aweber and Imnica Mail. Both services delivers great results but the first one presently offers more features than the second one. However, Imnica Mail offers cheaper plans (which is great if you’re on a tight budget) and better analytics!

– Click here to sign up to Aweber
– Click here to sign up to Imnica Mail

Once you’ve got an autoresponder, you need to actually build a list of people to send those emails to. There are two popular ways to do this. One is sell them something; once you’ve sold a product or service to someone, you’ve got a pre-existing relationship with them and can send them business emails.

The second method, which is more popular in online email marketing, is to offer potential customers something free in order to get them on your list. They give you their email, and you give them something they can download. Once they’re on your list, you can then sell to them at will.

For example with this blog post I want to offer you 5 products in exchange for your email address. All you need to do is to submit a comment using the blog commenting system (and not the Facebook commenting system) so I can send you the instructions to download the products by email.

* 10 Action Steps to a Successful Online Business (ebook)
* Facebook Power Ads 3.0 (ebook)
* Local Internet Marketing Empire (ebook)
* Modal Popup Maker (app)
* Article Analyzer (app)

To download these products free, please leave a comment (using the blog’s comments system and NOT the Facebook comments system) on this blog post and I will send you instructions by email. Everything is automated so you should receive the email soon after you posted the comment. Make sure you add your primary email address so you are sure to receive it.

To Your Success in Business & Life

Colin Klinkert
Colin Klinkert
CEO, ColinKlinkert.com
Colin Klinkert
ViralNetworks
First Name Email


ViralNetworks Has Relaunched!
Please help MLSP raise funds and awareness for water aid (mycharity: water)

What Do You Think?:

9 responses to “Getting Started With Online Email Marketing”

  1. Mark says:

    Hey Colin – Thanks a lot for this blog post! In your ebook you say that the money is actually in the relationship with the list… I totally agree with that!

    Reply

  2. It is not a surprise that you have such a success. Here I am submitting my post, giving my mail. The advice in your post worked. 🙂

    Reply

    Colin Klinkert REPLY:

    17/12/2010 at 7:36 am // Permalink

    Hope you enjoy the free gifts, thanks for your comment! Welcome to my community 🙂

    Reply

  3. Mary says:

    Looking forward to being part of your community. Your work is exceptional and I am going to put into action immediately.

    Reply

  4. Jack says:

    Love your advice and help.The money is in the list no doubt!

    Reply

  5. Jon says:

    I am really learning a lot here in your blog. keep on writing. 🙂

    Reply

  6. This sounds like some great material Colin! Looking forward to being part of your community.

    Reply

  7. Kevin says:

    Great breakdown. Thanks for you help with my internet moth plans.

    Reply

  8. SathishArumugam says:

    Wonderful post about internet marketing and its associated topics, I get some important tips from your post for my internet market campaign. Regards,SGS mediasoft – http://blog.sgsmediasoft.com

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *