Blogging has become an incredibly popular way to distribute content in the past few years. Though subjects may vary, all successful blogs have two certain things in common: regular content updates and content that is valuable to the reader.
While many who are looking to start a career in online marketing may use a blog as an occasional medium for releasing content, many underestimate just how powerful a good blog can be for developing a “hub” presence for online marketing.
Why spend your time developing a blog instead of working on other aspects of online marketing? There are a few reasons.
First of all, a blog helps to put a personal face to your online business. If people are able to regularly read things you are writing, and have access to an About or Contact page where they can learn about you or get in touch with you, that makes you an actual person in their minds, instead of a faceless internet entity. People are more likely to want to do business with “Bill Jones” instead of “productnameplus.com.”
Second, if you provide quality content on your blog, you are able to attract more customers. For example, if you build a blog about pet training that provides solid resources for web users, then when you use the blog as a platform for promoting a related product, people will value you as person knows what they’re talking about and who has provided a lot of free information to them already. Having established this credibility, they will be more inclined to try it if it is recommended by you.
You can also add an “opt-in” box where people can sign up for a newsletter or email updates. This allows you to set up a customer list and have people ask to be on it! A strong blog with quality content can provide a central hub for all of your online marketing ventures, and can attract quality customers.
A Good Tip:
You can signup to my Optin Box top left to see the process I use. Another good Idea would be to follow me on Twitter. Doing so will trigger a DM sent to you on Twitter from me and you can see how I handle my new twitter followers with the video I send them to and the incentive I give to optin