This post is a follow on from the post I made a few days ago, click here to read it first
Get That Business Coming Your Way!
You like the idea of an online newsletter, and you are beginning to see how this will help you bring in more business to your website. But you do have a few concerns, which is perfectly natural. You need to know that everyone who starts something new, has their own concerns and fears.
Some of the most common question are;
- What if I don’t have anything interesting or relevant to write?
- Can I keep the quality up over a long period of time?
- How do I make links from my pictures to my website?
These are just a sample of the questions that are asked…but never fear! This is so much easier than it sounds.
The thing you need to be concerned about IS WHEN you are going to DO IT! Stop with the excuses, just begin and you will realize how simple it really is.
- You do need to remember that you must always offer something that is of interest or very useful to your reader.
- Keep your newsletter fairly short. So many these days have more than enough emails to read, and they don’t have time to read a long newsletter. They will like the fact that they can read it quickly and get something from it.
- You want the best format possible for your follow up emails, so put some thought into this process. You want a model that you can use week after week, which by the way makes your job easier.Below are a few ideas that you can use as your standard format, choose one or combine them, whatever fits your personality.I. Tip of the Month
Here you will come up with some great tips that focus on your main products. Do a bit of brainstorming giving you two or three months of content. If you are focusing on an area that you are familiar with, it should be easy. Some of the topics can be offering and explaining the problem, then offer a tip that will solve the problem.
II. The Famous “Top Ten” list
This format is so popular because it works. If you are an expert in Doll Collecting, then write your article about “Top Ten Reasons to start Doll Collecting”. Keep your sentences short.
III. Three Different Ways to….
Sometimes it can be difficult to find ten ways to do something, but you can always find three ways to do it. This can be done alternately with your Top Ten newsletters.
IV. The “Before and After” approach
You can use this much like you would the “Tip of the Month” format. You will introduce a problem with the solution. This format works best when you can include case studies which is an excellent way if interacting with your customers on a direct level. You may even ask your customers for some examples of their ‘before and after’ and if they will give their permission to share it with your readers. If your format is in text only, you can include a link to show pictures on your website.
V. What about “Checklists”
If you want to share something new with your readers, a great way to do this is with checklists. Be sure to include all the steps, and these check lists will help save your readers a lot of time, which they will love. You will begin by writing a short paragraph which introduces your topic, include your list, the end it with some final tips. You can format your entire newsletter on the checklist formula, or present it randomly.
Now you can see that online newsletters aren’t as difficult as you first thought. Get your list and get started, no excuses.
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