Well, how many times while looking for information on the net have you landed up on the Wikipedia page? Almost 90 out of 100 times, right? Wikipedia can, in fact, be considered one of the most reliable sources available. Sometimes you might even wonder if there’s anything that Wikipedia doesn’t know. Well, it might not always be the case that no one knows more than the particular website but it’s just that Wikipedia knows the skills of promotion better than others.
That’s what Search Engine Optimisation can do for you. This technology has been there for quite some time now. It’s meant for companies looking for wide spread web presence. The other technology that has fast evolved with this over the last few years is the technology of Social Media Optimisation (SMO). Globalisation being the magic word for most companies and the youth being the primary target, websites like Facebook and Twitter has become even more important.
However, you need to know the right skills and tricks in order to be the masters of the game. Here are a few tips that can help you achieve success:
Don’t beat around the bush: Preventing the site from going static using link abilities
Many websites become static as they are not regularly updated. This is the most important thing to be avoided. In order to optimise that particular site to make it more social media or Google friendly, you should look towards adding content like blogs, white papers and various other things that can act as additional links to the already existing websites.
Exercise your net savvy knowledge: Using search and social media friendly keywords
You can have a closer look at Google’s keyword research tool for developing an idea on the most commonly searched words. In order to get maximum number of hits, you have to include those words that people search the most in Google and other search engines.
Social Topic tools also work like SEO keyword tool and can help you find valuable information on what people are searching on social media websites. The keywords found through these tools are generally those which represent the topics that have captivated the interests of people all over the world at some point or the other.
Show the world you’re different: Create a content plan for the specific purpose
It is important that you plan the content of the website or your blog according to the keywords that Google or Facebook prefers. You should also look to make sure that content you’re using rings true to the goals of your company and the business you are catering to.
Getting communities connected
Interaction on Facebook and Twitter can always be helpful. You should look towards connecting various communities on Facebook and get involved in the ongoing discussions in the blogs and other Facebook pages of various organisations. This should be done in a more organised and rather, organic way.
Getting hits for your website and blogs can therefore be an easier option given that you follow these simple steps verbatim. After all web promotion is the latest buzz across the world and you don’t want to stay behind. Get those wheels moving and simply log on to social websites for bringing maximum traffic to your websites for raking in some heavy dough.
This guest post is written by Smith. He has been writing a lot on combining SEO and SMO for online success. He recommends to Buy Blog Posts from high PR blogs which helps increase SERP rankings.
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Customers are using the Internet to share their opinions on businesses, products and services. They’re turning to sites like Google+ Local and TripAdvisor to let others know about both positive and negative experiences, and other people are turning to these sites to read these reviews in order to help them make a better purchasing decision.
As a business, you cannot simply ignore these sites and these reviews – you need to embrace them and use them to your advantage. If you don’t think that online review sites are worth your time, the following are three ways that online reviews can benefit your business.
Know What People Think About Your Business
Customers are using these sites more than ever, and they can help you learn how your brand is being perceived by real customers. Perform a search for your business on these sites and see what comes up. You may find that your customers are very happy with your business, or you may find that they’re unhappy. If you don’t use these sites to find this information, you won’t know how people truly feel.
Many customers turn to these sites because it allows them to share their thoughts and feelings anonymously. Customers are more willing to turn to these review sites to share their opinions than you let you know directly, so using these sites gives you insight into your customers and allows you to make the necessary changes needed to keep all your customers happy.
Grab a Hold of Your Online Reputation
Online review sites allow you to better manage your online presence. First, having your business listed on these sites can greatly improve your search engine rankings. Claim your business on the appropriate sites and fill out your profile with as much information as possible. Now, when a customers performs a search for your business, they will be led to these sites as well as your own website, blog or social media account.
The sites also allow you to comment back to those who left a review. You can apologize to customers who had a negative experience. Not only will this make them feel better since you took the time to apologize directly, but it will also show other customers who come across the post that you will do whatever it takes to keep your customers happy.
Use it as an Advertising Platform
Customers use these sites to hear the reviews of other people, and they use these reviews to help influence their decision. When your page has real information and has received reviews, it serves as a marketing platform for your business. Customers are now using this site to determine whether or not they’re going to frequent your business, so you should think of these sites as an extension of your marketing.
Online review sites also allow you to become an advertiser and have your ads placed on the site. Your ads will be placed on pages that are similar to yours, allowing your ads to be seen by people looking for businesses that offer your products or services. For example, if you’re a restaurant, your ad may appear on the page of your competitors. Now, when customers are reading reviews on your competition, they will see an ad for your business, which allows you compete for the customer’s business.
So before you think that online review sites are a waste of time, realize that they can give you insight into how your brand is perceived, allow you to manage what’s being said about your company and promote your business and offerings to those who use the site.
Lauren Williams is a small business owner. She likes to give advice about marketing and how to monitor online reviews.
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I hope you are having a wonderful Easter and are able to take some time to be with loved ones.
I woke up this morning to the Egg below – a big Chocolate Monkey (my girlfriend thought it fitting for the owner of SocialMonkee 🙂 )
You may already know this, but there is a very special offer going on as a WSO right now.
I paid $997 to get access to a bundle that had this software in it and you can get it for
less than $27 if you’re quick (offer ends in a few days) – That is simply not fair, haha.
Below is a screenshot to show the tool in action –
I entered 1 keyword and it went and found thousands of possible terms, plus show’s how hard each one would be to rank for.
When I click on a term I can see the stats of the top 10 sites for that term 🙂 Very fast, cool
and easy (and works on PC and also MAC for a change!):
Once Again, Happy Easter from the team here at ColinKlinkert.com 🙂
Wondering how I just lost $327.85? That’s what happens when you don’t do your homework. I really don’t like GoDaddy but when it comes to buying expiring domains that have existing PageRank, GoDaddy is one of the main options. GoDaddy Auctions is a platform where you can bid on domain names that are expiring or have been put up for auction. I like it because it’s easy to use, and it’s a good way to find PageRank (PR) domain names for a good price. However, there is major drawback…
Over the last few days I bid on a few PR domains, for a total cost of $327.85. I later found out they were all PR0 domains. When I first checked them, they all showed a PR3 or PR4, and I didn’t notice they were actually iframes/redirects. With GoDaddy Auctions, once the auction is over, you cannot go back… so I went ahead and paid the $327.85 fee. Check out the invoice I received:
Now if this sounds a little complicated to you, or just want to learn more about this, watch the video I just made. It’s only a few minutes long and shows exactly how not to be tricked.
Fake High PR Domains on GoDaddy Auctions (Video)
As you can imagine I’m glad I found out about this, because I could be one of those people bidding over $600 on a (fake) PR6 domain. The domain I mentioned in the video permanently redirects to another domain, which means all the link juice is transferred to that other domain. If I check it on RankChecker.com, here is what I get:
I love using Colinklinkert.com to write reviews, business advice and industry news… But today I wanted to write a personal note, about working in this industry.
Possible drawbacks of running your own online business:
– It is Addictive (meaning even though you might not ‘need’ to work 15 hour days, you find you will, because it is fun)
– You don’t leave your computer chair much, so no fixed eating times
– You are your own boss, so you have to be self motivated
– You eat what ever is handy or nice, and you eat at your desk
Short Personal Story:
I travel a fair bit and always get my blood work done in Australia, as I like and trust the system here. (People trust who and what they already know, good to remember for your marketing campaigns) – In 2007 my results were quite good, everything in normal range. I carried extra weight as my lifestyle is lots of meals either out with friends or in front of the computer (takeaways normally) but the blood sugar, cholesterol and live was all fine.
2010 were my next results and WOW, what a change, high cholesterol, liver readings off the charts and a few other ‘highs’ where they shouldn’t have been. I was 97kg (213lbs) and stand 180cm tall (6ft), so well over ‘normal’ range considering I am a computer guy with a fairly low muscle mass.
I decided it was time for a change, and ‘dieted’ aggressively for a couple of months and dropped my weight to 87kg (191lbs) and felt good, so I went back to my old habits, and ended up doing even less exercise than before. The weight came back and now for this year…
2011 – More blood tests, weight was now 96.5kg again (212lbs) but this time I got a shock. I now had high fasting blood sugar levels and needed further blood tests to see if I was diabetic. The results came back negative, I am ‘pre-diabetic’ and have a glucose sensitivity (basically means I don’t digest sugar well and my system is out of whack) so the solution…
I am vegetable juice fasting… 5 veg juices a day and no food. This is day 2. I found out about my high blood sugar just over 2 weeks ago and have already lost 5.7kg (12.5lb). After a 10 day Juice fast, I will eat the right foods until, as well as after I hit my goal weight of 80kg (175lbs)… and here is where you come in:
Vital ingredient to be successful in online business & life:
Your health is your most prized possession, and your functioning mind is your most valuable asset, so here is some short tips to look after it…
- High Protein intake to control blood sugar and protect muscle mass (the body’s main fat fighting tool)
- Lots of Vegetables. 80% of Americans DON’T get anywhere near enough veg. Vegetables are the vitamin and nutrient base for your body, this is your medicine. I used to hate veg, now I see it as my friend, and my best advise to you, for a functioning mind (clarity important in business) and a happy body is to increase your veg intake. Either freshly squeeze a juice once or twice each day, or increase your raw veg intake on your plate each meal. The more you eat, the better.
- Very low carbs… This is filler food, it is a waste of calories. Things like breads, pasta, rice, and even some fruits like orange, banana and pears… Don’t eat these, (or in massive moderation) Instead, eat more protein and more veg.
- Exercise – This one is Vital… Movement is what our body was built for, it is what our body wants. Even 30 minutes walks each day with a bit of stretching time is enough in most cases if you really don’t want to go to the gym and currently don’t play any sport. Swimming is also one of the best, low intensity, high efficiency activities you can do, so if you have access to a pool, or the sea, use it a few times a week
This is my plan going forward and I will keep you updated occasionally on how it is going. I expect to hit my goal weight before March next year… and then it is about maintaining the healthy lifestyle.
If you are feeling a bit out of shape, or feeling a bit consumed with your business, take some time each day for yourself. Make healthier food choices and take a few walks, where you can think about your next business move 🙂
Surfing the internet you find some amazing videos. I was reading the latest news on Rwanda and the shocking events of 1994… when 800,000 people were slaughtered in the space of 100 days. The world can be a shocking place, and we are simply so fortunate despite how depressed or unhappy we might be with our current situation, many have it a lot worse.
I recently wrote a post about an amazing story of the last WW1 soldier that just recently passed away, aged 110, and how much he lived through and achieved in his life….
Well today I want to show you a video from a young guy from Korea, who had a shocking childhood but has an amazing talent and sings Ennio Morricone amazingly well. It is a great motivation when next time you feel the odds are stacked against you… Suck it up and take it on… This is worth the 8 minutes!
To Your Success in Business & Health in Life,
P.S – Lets live life to the fullest and to the best of our ability! We owe it to the people who are less fortunate than us and who would simply love to have what we have.
I am challenging myself, come and join me!
The last known Living Combat Veteran from World War 1 (yes… ONE) has just passed away, aged 110! Claude Choules was fighting in World War one in the UK aged just 14. Born at the turn of the century in 1901, he lived through the whole 20th century and the first decade of the 21st! Not only did he fight in WW1, but he fought in WW2 as well. Living through both major wars in modern history, as an active part in it, he hated war and felt it was a waste of resources
What do you think he felt about where the world was going? This is a guy who has lived through it all, seen cigarettes cost 1penny a pack, and seen amazing, motivational leaders… as well as the current crop we call ‘leaders’. He lived with his wife for 76 years until she passed, aged 98! He has seen his Daughter live to 84, and his grandkids the age of my parents. Mr Choules, who was active and dancing past the age of 100, took a creative writing course in his 80’s and wrote his autobiography, aged 108…
It is a life to be remembered, and to use for reflection in our own lives. Take inspiration from this, take understanding and percpective on life from this and most importantly, feel proud that there are people who have come and gone, that fought for what we now take for granted. Please reflect on how lucky we all actually are, to be here, to be free and to be able to communicate with eachother via the power of social media!
Mr. Choules proves that nothing is impossible, and you are never too young (going to war at 14) or too old (writing a book aged 108) to take life by the horns and achieve something special!
Have a wonderful weekend and try to spend it with loved ones. The thing I took out of watching this video is the happiness he seemed to have, despite what must have been a very hard, and at times, very amazing life!
Much has been said about goals and how they’re important for success. I’m not going to reiterate all that here, but rest assured you need goals if you want to have a shot at success. It’s not impossible to succeed without goals, but it’s damn hard to do, and you’re going to have a hard time replicating those successes when they come.
But you need to think about money and making money, the nitty gritty of internet marketing. Presumably all of us are in the business of making money, but a lot of people new to internet marketing get so wrapped up in learning and setting distant goals that they never get around to making a living. Too many forget about short range and medium range goals.
The reverse is also true, actually; a lot of people start doing small things to make a living and spend so much time doing that that they end up never actually get around to the big long range goals, which are important. If you don’t have the big goals, all you’ll end up doing is treading water.
What you need to do is make sure that you always have short, medium and long range projects running. This ensures that you both have a cash flow to live on or reinvest in your business while making sure that you don’t end up not getting around to tackling the big, money making projects.
If you’re a writer, this might look something like this:
Short – Getting article assignments daily.
Medium – Have at least one ebook that you’re working on.
Long – Set up a membership site that provides new content every week.
These projects should change over time, as your career and your business progress, but you should always try to have at least one short, one medium and one long project going at any time. Do you already have all three short, medium and long range projects? If not, you should definitely start thinking about this… Make sure you also make the difference between goals and dreams: Goals vs. Dreams (highly recommended).
If you have any questions, feel free to ask them below!
A couple of years ago, then-Secretary of Defense Donald Rumsfeld was ridiculed for talking about known unknowns and unknown unknowns. While the phrase unknown unknowns was and is kind of unwieldy, it describes something that you actually need to consider when you’re trying to plan out your business strategy.
Known unknowns are things that you know that you don’t know. I do not, for instance, know how to make a paper crane. I am fully aware of my on ignorance in the matter, and so I can plan around it. If you don’t know how to set up a website, then knowing that you don’t know that is something you plan around.
Unknowns unknowns are pretty exactly what they sound like: things that you don’t know that you don’t know. This is actually kind of hard to describe, which is why Rumsfeld got hammered by the press. But it’s something that you need to consider and anticipate as best you can.
Let’s say that you’re unaware of the SEC rules about reviews. You don’t include the necessary legalese because you have no idea you should. This is a different sort of ignorance, because you can’t plan directly for it. Not knowing how to write good legalese is a known unknown, but not knowing you need it is an unknown unknown.
There is a couple of ways to combat unknown unknowns. The first step is to make yourself as familiar as possible with the things relevant to what you’re trying to do. If you’re trying to set up a PLR store, then you need to read as much as you can from multiple sources.
The second thing is to anticipate that you don’t know everything. Basically, the way to confront unknown unknowns is to be aware that they exist. This means that you need to keep a certain amount of flexibility in everything you do in internet marketing, because you don’t know everything!
Any thoughts on known unknowns and unknown unknowns? Feel free to leave a comment! Remember you can also get in touch with me via my Facebook page!