Colin Klinkert Dot Com

Have you ever wondered how YouTube video marketing can help you generate traffic to your site? Well, the answer is pretty simple. YouTube is a site that has one of the largest reaches in the Internet. It receives millions of visitors everyday and because it is owned by Google, video results for searches are generally featured at the the top of almost every Google search.

So, with all the traffic going through YouTube, why not try to get some of those people to your site? YouTube video marketing is actually a lot easier than you might think. First, you need to make a video. Pick one of the most popular articles or sections of content of your site, understand exactly what the content says, and repeat it, in your own words, in front of a camera. Limit the length to a maximum of five minutes.

Most modern computers have built-in cameras, but if you don’t have one, don’t hesitate to purchase one online or at a local store. Webcams are pretty cheap nowadays, and the fantastic Flip Video cameras are not only inexpensive and mobile phone-sized, but they come with a built-in USB connection that pops out the side and plugs straight into your computer.

Once you have the video recorded, head over to YouTube and sign up for a free account (if you don’t already have one). In the meantime, join my YouTube channel for great internet marketing and money money online video content. There are a lot of videos set to be released.

The uploading process is very easy and streamlined. All you need to do is select the file from your hard drive when prompted and enter a title and description for the video. Feel free to use the same title and keywords you already used in the source article you used to create the video. Very importantly, at the beginning of the description, make sure to include a link back to your site.

That’s it! The process requires little to no initial investment (depending on whether or not you already have a camera), and doesn’t take that much time. You may then repeat the process to make more videos using other popular articles from your site to increase the odds of generating views and most importantly traffic to your online presence. Don’t forget to share your videos on sites like Twitter, Facebook, Google Buzz, etc. If you don’t know about the latter yet, learn how Google goes social with Google Buzz!

Last week Google announced the launch of a new feature that may revolutionize the way we use search engines: it’s called Google Social Search. Earlier this month, Microsoft announced deals with social giants Facebook and Twitter but Google fired back almost immediately. The social search war is on! Google Social Search is developed by Google Labs and is still an experiment at this blog post is published but is quite likely to be part of the search engine landscape in the near future.

Google basically wants to deliver search results using your social circle as a source: with social sites like Facebook, MySpace, LinkedIn, Twitter, FriendFeed but also other types of platform like Gmail. They want your social networks to have an influence on your search results. If you join the experiment, when doing a search on Google, relevant search results from your social circle will be displayed at the bottom of the results page.

Google will know who your friends are once you have filled out your Google Profile with links to your social network profile pages. If you’re a Gmail user, Google will also look into your contacts. For now the social search results show up at the bottom of the results page but we can imagine that they will climb up as often your social circle if more relevant to you than the first search results. Would you rather read what Wikipedia says about tourism in the Fiji Islands or read a blogpost a friend of yours recently published about the holidays he spent in the region? What means more to you?

Relevancy seems to be one of the keys to Google’s success, and once again they’re on the way to provide their users with more relevant search results than ever before. For more information on Google Social Search, watch Matt Cutt’s video. Matt Cutt works for the Search Quality team at Google.

Any thoughts on this experiment? Do you think that this feature has the potential to change the way we use search engines?

With HubPages, Squidoo, Tumblr, Posterous… and ViralHosts!

Inbounds links are useful for two main reasons: they can generate additional traffic to your website and, most importantly, influence search engines in the ranking of your pages. There are plenty of ways to get inbound links to your website. One of them is becoming increasingly popular: through user generated content websites and micro blogging platforms.

HubPages is certainly the most popular user generated content website. It has been designed around sharing advertising revenue for high quality, user generated content. Some of the pages – all built by web users – are very popular and generate a significant amount of traffic. Just so you know, some people are making heaps of money with these kinds of websites. I’m not explaining you how to make money with them though, but how to get more quality inbound to your website. Anyway, HubPages is the first website you want to look at.

Squidoo was founded about a year before HubPages and is also very popular. It doesn’t generate as much traffic as HubPages but is still a big player. Squidoo was designed to help web users easily find useful overview pages – called lenses – written by real people. With Squidoo, you have the option to give your earnings to charity, which is a good thing if you’re not really interested in monetizing your page.

Tumblr is a micro blogging platform that allows users to post text, images, videos and other types of content to their micro blog. Tumblr is popular for its customizability and ease of use. This is not the ultimate blogging platform, but if you’re not too familiar with blogging, or just want a simple but effective blog, then you should consider Tumblr. Signing up on Tumblr only takes a few seconds, and everything has been done to make you publish your content in the most simple way possible.

Posterous is another micro blogging platform but is slightly different from Tumblr. With Posterous, you can publish blog posts by simply emailing your content to a dedicated email address. If you’re confused about blogging, well this might be the best option. I just cannot think of a more simple way to publish content. You email your content and… that’s it. Your blog has been created. You don’t even need to log into the system to publish your content. You can do so though, if you really want to, to edit your existing blog posts for example… It is not as big as Tumblr but I really like the concept. Give it a try, it is definitely worth it.

ViralHosts is also a great way to get more quality inbound links to your site. This all-in-one cPanel hosting, list builder and mailer system allows you to host and build a site in no time. With ViralHosts, you can link to your main site, squeeze pages or any other pages you want. You know how much value search engines give to inbound links… ViralHosts is your chance to get quality ones! To be honest with you, I just can’t stop finding new benefits to using ViralHosts, so make sure you join free today and see how this system can help you build a strong online presence!

Otherwise, you may want to look at alternatives like Google’s Knol, SpongeFish or LaunchTags. Browse around and choose the ones you like. If you’re really after inbound links, then create a page on each of these websites. Keep in mind that not all will allow you to post links without a rel=nofollow attribute (which basically remove the value of the link for search engines), or only allow you to do so once your page is considered as a high quality page. Focus on quality and don’t insert too many links, one or two (to different landing pages) are usually enough. There is no use linking twice to the same address on the same page.

If you have the ability to write compelling sales copy, but can’t build a website for the life of you, it’s not really a problem, because a website isn’t required to be a successful affiliate marketer.  This is done by utilizing a variety of Web 2.0 sites,  which allows you to build an online presence using the in-place infrastructure of already popular websites.

There are a lot of content websites that are completely dependent upon user submitted content.  Sites like Associated Content and eHow are comprised almost exclusively of articles that are written and submitted by average users.  These sites get a lot of viewers and are usually at the top of many searches, so use that popularity to your advantage.  This isn’t some sort of nefarious scheme, it is an equal trade; the content sites get quality content you produce, and you get free space to promote your product.

Here’s how you can make it work:  write a bunch of articles about the product you are promoting or the about the topic in general.  Make sure that each of these are unique, because if you submit duplicate articles to many different sites, search engines like Google won’t count them and could even penalize them.  And make sure the articles are rich with the keywords related to your product.

These sites will usually allow you to place affiliate links either in the body of the content or in a special resource box on the page.  People searching for those keywords, will come across your articles on these sites (because web 2.0 sites generally achieve very high page ranks) and, if your sales copy is compelling, they will click through your affiliate link and purchase the product.

The amount of success you will have is completely dependent on the quality of your sales copy, but the beauty of this method is that it requires no start-up costs.  You don’t need to register domain names and build websites.  Just write the articles and start making money.

One of the biggest components of a website’s success in search engine rankings is the proper selection and use of keywords. Emphasizing the right keywords can make your website stand out in the right circles, getting you traffic and revenue. That said, finding the right keywords can be a tough task.

Selecting the right keywords and phrases relies on two things: research and specificity.

For the research part, go to websites that offer similar services to what you will provide and look at its keywords. Often you can see them by right mouse-clicking on the page and selecting “View Page Source”. But there are also a lot of online keyword analysis tools, like Spyfu, that allow you to enter a web address and return a keyword list, so make use of them. Such a list will provide you with a starting point.

Once you have the list, it is time to get specific. Basic one-word keywords generally face very tough competition. For example, if you wanted to start a successful website about independent music acts in your city, then the keyword “music” would not be one to focus on. You will face tough competition from online music distributors, online merchants like Amazon, record companies, music magazines, etc.

If, however, you use that starting keyword and make it more specific, you can have better success. So, instead of music, try “music in New York” or “New York indie music,” or any other variation that will include the base keyword and make it specific for your topic.

Search engine users have become sophisticated enough to realize that in order to find the content they want, they must enter specific search terms. If your keywords reflect variations of those specific terms, then you will be able to generate traffic, and that traffic will be made up of the exact people who are interested in your topic/product/service.

Are You Following Me on Twitter? http://www.TwitterColin.com – I Follow Back

The one-way link to your website from somebody else’s is one of the main factors for search engines in deciding whether or not your content is important. When other web users decide your content is worthwile, they create a link to it either on their own website or a social bookmarking site – or so goes the search engine logic.

With that said, here are a few proven strategies that you can use to begin generating links to your site in no time:

• Article marketing through sites like ezinearticles and other similar sites provides you not only with the ability to link to your site, but also a way for you to give people a preview of what sort of content you offer. If people read your articles and then decide to click over to your site, they will be highly relevant traffic.

• The AddThis and ShareThis buttons are small widgets that you can insert into your webpages. Visitors to your site can then use these widgets to submit your articles to social bookmarking sites like Digg, Reddit, Mixx, etc. If you have regular content updates and readers who will click these widgets, then you can generate links without doing any actual work yourself.

• Link directories are kind of like the internet version of phone books, as they separate websites into different categories that you can submit your link to. Some are free to submit links and others require a payment. It’s a good idea to stick with the free ones at first, until you learn more about what kind of traffic you can potentially generate and what sort of descriptions and advertisement-like text you should enter. Once you have this refined, feel free to try out a paid site, or avoid them, if the free ones are having a good effect and spending extra money wouldn’t be worth it.

When the internet was young and web programming languages like JavaScript were first coming out, a flashy website was a big customer draw. Now, all those flashy graphics and design structures are passé. These days, internet users are far more sophisticated and are very skilled at finding the exact content that they are looking for. With that in mind, here’s a piece of advice: Forget flashiness, focus on content.

The term “bounce rate” refers to how many people dig into your site. If people link to one of your pages, but then immediately click out to another site, that is a bounce. If they look at one of your pages and then click through to another section of your website, that is a stick.

Which is more likely to cause people to stick around on your website, flashy graphics or compelling and informative content? If your content is well-written and engaging, and it provides the value of either information or entertainment to your audience, then people will stick around and spend time with your site.

Whether your website is designed to sell a certain product or makes its money from advertising, the longer a viewer stays on your site, the better. If the viewer immediately leaves, you won’t be able to charge top advertising rates on the site, and if they leave immediately, you never have a chance to sell them a product.

Compelling content is one of the most important, if not the most important, factor when it comes to creating a website that will be profitable.

Look at websites that attract you. How is the content delivered? Where are the big pieces of information located within that content? How easy is it to link from one piece of content to another interesting article or webpage? Apply the techniques that work for you to your own site.

Something I plan on doing in future is adding a training series via email for my members to opt-in to. try to deliver content in as many different ways as possible to appeal to all your readers prefered viewing and learning methods.

This is a follow-on from a post I recently made about blog commenting. Today we are looking at Effective Forum Marketing. You can watch an intro to this post:  http://viralnetworks.com/view/rVIwm

Forums are a great way to get in touch with potential customers.  There are various forums all across the internet that are devoted to an incredible range of topics.  That means that regardless of the type of product you are working with, there is likely a forum somewhere that is devoted to that field.  The people who frequent that forum are a highly targeted demographic  – they are ‘warm’ prospects, with high conversion potential.

Establish a Presence

But you need to work at establishing a presence.  Forum marketing is not about just posting a couple links and watching the sales come rolling in.  Forums have moderators and administrators who look out for marketing scams and immediately delete those posts and ban the user who posted them.

So how can you use forum marketing effectively?

Trading value for value.  The value that the forum users offer is their attention to your product and possibly buying it.  The value you provide is determined by the nature of the forum.

For example, if you are selling a how-to product that teaches people how to use Photoshop software, then look for forums for beginners to the software.  They will ask questions about how to do certain things, you find the answer and post it.  That is the value you give them.  When you post in a forum, you are usually allowed to have a link to a website either in your user profile or as a “signature” – text or images that appear automatically at the bottom of each of your posts.

Don’t Blatantly Sell

As long as you provide value to the other forum users and don’t blatantly try to sell your product, you will be allowed to stay.  And the people that you advise will often follow your link out of curiosity, or the need for more information. If they see that you have a product that solves their problem or enhances the reason they are in the forum, they are more likely to buy that product.

Forum marketing is being used more and more by internet marketers, and while it does take time to establish a credible preference in the forum, the benefits are great if it is one that is very finely targeted to your niche.

Have You Tried This Yet

Have You Used a Technique like this before or during your product launch? Maybe you have used it as an affiliate for other products… What Results have you seen from Forum traffic?

The Power of Partnerships

So you’ve heard about online and affiliate marketing and have learned that they are a great way to make money online, but are you new to the process and don’t know where to begin?

If so it’s time to objectively take stock of your skills and learn what you need to in order to succeed.

At its most basic, online marketing breaks down into two principle parts:  search engine optimization (SEO) and sales copy.  The SEO will drive traffic to your sites, and good sales copy will convince those visitors to buy the product from you.  When you begin to get traffic and sales, you will have the basis of your own ‘list’ of clients. But what if you don’t know a lot about either?

Focus on one or the other to start with and once you have something to bring to the table, you can look for someone to partner with for a campaign.

Sales copy will likely prove to be the valuable skill, and as such is a great place to start.  Look for online resources, books from the local library about copywriting, anything you can get your hands on.  Also, read through the websites that other online marketers have produced.

For every person that wants to be an online marketer and has good sales copy skills, there is another person who is good at SEO but has problems stringing together words into compelling sentences.  Check with forums devoted to online marketing, and you can probably find somebody who is willing to team up with you.

Especially in your early stages of internet marketing, it is better to split all the profit generated than not make any profit at all.  Once you gain some experience, you can strike out on your own, or you may find that you like the partnership and continue with it.

Either way, by combining your skills and somebody else’s at the beginning of your online marketing career, you can start making sales faster.

Where To Find People

For ViralUrl, Frank and I teamed up as we had skills that complimented eachother. ViralUrl has been a big hit and we have plans to take it to the next level as well. I met Frank a while before we partnered through networking. A great new Business Social Network that you can use to meet people to partner with is ViralNetworks! I am on ViralNetworks as well as 18,000 other marketers, so come join us and get networking!